Continuous innovations driven by electronics are being observed in the automotive industry. High tech electronics offer passengers as well as drivers with various systems within the vehicle, for instance, in-car navigation system. In addition, all information and entertainment can be delivered through wireless technology making it convenient for the vehicle occupant. Today’s consumer is more focused on auto infotainment technology incorporated in a car’s dashboard rather than the components present under its hood. Credited to super semiconductor growth, microelectronics has enhanced auto infotainment systems, by improving their functionality and output.
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Auto infotainment is the ongoing megatrend that is gaining traction in modern vehicles that is fuelling the ubiquity of microelectronics. Consumers are more eager to get connected and access their content at any point in time and at any place on their devices with convenience. Connected car is highly safe, energy efficient and comfortable that provides information on weather, traffic and road accidents.
According to Fact.MR analysis, demand for auto infotainment is expected to increase at a value CAGR of 6.4% during the period of forecast, 2017-2026. By end of the assessment period, sale of around 259,380 thousand auto infotainment units is expected. With integration of multimedia and smartphones in infotainment systems, multiple features have become possible, for instance, tracking systems, telematics and navigation that are revolutionizing the auto infotainment market.
Increasing consumer focus on entertained driving and high demand for car customization supported with high per capita income is expected to fuel the demand for auto infotainment systems. Key players involved in the global auto infotainment market include Continental AG, HARMAN International, DENSO CORPORATION, Delphi Automotive LLP, FUJITSU TEN LIMITED and Garmin Ltd.
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Automotive Grade Linux (AGL) is accelerating auto infotainment applications, directing car makers towards connected cars. AGL collaborative project is connecting technology companies, suppliers and car makers to speed up the adoption and development of completely open software pile for connected cars. Car makers, for instance Toyota, are promoting activities associated with automotive grade Linux with a view to promote developments in auto infotainment systems. Automotive Grade Linux is planning to enhance entire software stack in the vehicle, which includes head up display, ADAS (Advanced Driver Assistance Systems), telematics instrument cluster as well as autonomous driving. This is expected to have a positive impact on automotive infotainment market.
Carmakers have gone over the edge with respect to automation in automotive infotainment. Recent innovations and developments include voice control for infotainment systems that car makers are offering. They are turning to Google (Android Auto), Amazon and Apple (CarPlay) to provide seamless solutions. For example, Toyota has incorporated Amazon’s Alexa – a cloud based voice control model – in few of its new models. With Alexa passengers or drivers can control the movement of the car as well as infotainment systems, including selecting songs, playing movies, changing destinations, as well as control smart home devices from far afield. Such innovations are supporting the adoption of auto infotainment systems, making consumers to integrate them to their vehicles.
Automotive industry across the globe has taken a new turn towards introducing new developments in vehicles. Automotive sector in Asia Pacific excluding Japan region has remained strong with growing sales of passenger cars across emerging economies. Owing to high population preferring cars in countries such as China and India, it has become necessary for manufacturers to enhance their production capacities. Moreover, with ongoing innovations in cars, especially in infotainment, people are more inclined towards adopting advanced and latest systems for their vehicles. This has contributed to the sale of auto infotainment systems in APEJ, thus fuelling growth of the global market.
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