August 13, 2020
Artificial Intelligence For Enhanced Customer Experience
Customer Engagement is the key to a brand’s success and can be only achieved when brands understand the customer needs, interests and respond to them in real-time through right resources and using right technology. Artificial Intelligence has changed the way brands interact with their customers. Digital experience facilitated by Artificial Intelligence allows customers to be present everywhere in this omni-channel world.
In 2011, during the Gartner Customer 360 Summit, it was predicted that, “By 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human.”