Rheology modification coating additives are the major ingredients in ink, paints and coatings owing to their particular properties of fluid products. These products help the formulators to alter the flow behavior of the coatings. Owing to such characteristics painters can make the best of the viscosity offered by the additives.
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The market growth is driven by intense efforts made by the government bodies and private institutions to promote environment friendly and recyclable products. In addition, there has been a sudden growth in the number of expansions by different market players to fulfill the growing requirement from end user application sectors. The high growth potential from several end user sectors where additives are used owing to their chemically improvised performance would create growth opportunities.
The industry is segmented based on application and geography. The major applications assessed during the study are bedding and furniture, construction, automotive paint, industrial application and others. Regions such as North America, Europe, Asia Pacific and LAMEA would witness a rapid growth.
The key market players active in the rheology modification coating additives market are BASF SE, Akzo Nobel, Dow Chemical Company, Eastman Chemical Company and Arkema.
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