Why a Professional Trade Show Exhibit Design Is a Must for Event Marketing

Think about the last trade show you attended. Which exhibits grabbed your attention? Did they actually engage you enough to check out the exhibitor’s booth? Were you interested enough to speak to the exhibitor and learn about their services?

Do you even remember most of the exhibits, or are many of them a blur?

A lot rides on your exhibit’s reception and ROI, including your brand image and sales pipeline. Your presence at trade shows and other events should make a great impression and produce new sales leads and customers. A professional trade show exhibit design is a great place to start.

Professional trade show exhibit designers keep up on the latest trends in event marketing, graphics, materials, and the like, so your exhibit will be fresh and engaging, rather than just another cookie-cutter display with piles of unread brochures. Your brand should look to hire experienced professional designers who understand how to use limited exhibition space creatively. This includes considering factors like:

§  What can fit in the space?

§  Do you need a demonstration area?

§  How about a private meeting room for sales negotiations?

These are questions that should be answered even before considerations like technical and networking requirements, signage, or mobility (as in the case of an exhibit mounted on a vehicle). All of these elements need to result in an exhibit that’s approachable and inviting. A design that checks off a list of requirements yet fails to attract attendees has failed to accomplish its main goal.

Let’s explore the top three reasons why a professional trade show exhibit design is a must for successful event marketing.

Reason #1: Professional Trade Show Exhibit Designs Get Attention

Reason #2: Professional Trade Show Exhibit Are Uniquely Designed for Your Event

Reason #3: Professional Trade Show Designers Work within Your Timeframe

Your Part in Designing a Branded Exhibit

Professional trade show exhibit designers can help you create a standout booth, but you’re still the expert when it comes to your brand’s story. This is a crucial aspect of designing a branded exhibit. You’ll want to be prepared to tell that story to the design team, so that they can weave it into the display. This will include your brand’s goal and purpose, plus an overview of other marketing efforts for possible tie-ins. Branding elements like color schemes and logos should also be easily shared in a range of standard formats.

Pusen’ award-winning trade show exhibit designs have been making lasting impressions on event attendees for more than 30 years. We have our own exhibit fabrication and storage facilities and can handle the logistics involved with shipping exhibits worldwide. Whatever your event, our designers are ready to put their skills to work for you. Tell us about your upcoming event, and we’ll get started. Contact us today.