Sentiment analysis is the type of emotional artificial intelligence which is used for processing natural language, computational linguistics, biometrics, and text analysis to quantify, identify, and extract systematically. Increase in social media and drastic increase in web applications will drive the global sentiment analysis market growth. Sentiment analysis is the key market trend which increases the demand for market growth.
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Increase in adoption of sentiment analysis in various industries like retail, BFSI, Healthcare, and other is the key driving factor which is expected to boost the global sentiment analysis market growth. Furthermore, rise in technological advancements and innovations will have the positive impact on market growth during this forecast period. For instance, November 2019, ListenFirst had launched social media analytics solution and sentiment analysis platform for enterprises which offers marketers deep analysis on owned and authorized social channels for improvement of social marketing strategy. Also, growing demand for predictive analysis is expected to propel the market growth.
However, system integration and interoperability issues are the major restraining factors which are expected to hamper the global sentiment analysis market growth.
Global Sentiment Analysis Market is segmented into offerings such as Cloud Based, and On-premise, by enterprise size such as Small and Medium Size Enterprises, and Large Enterprises. Further, market is segmented into application such as BFSI, Healthcare, Retail, and Others.
Also, Global Sentiment Analysis Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
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- Cloud Based
By Enterprise Size
- Small and Medium Enterprises
- Large Enterprises
- North America
- Latin America
- Asia Pacific
- Middle East & Africa
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