Latest published report on the Programmatic Display Advertising market, found on the Qualiket Research website revealed a great deal about various market dynamics. These driving factors influence the market from a very miniscule level to its holistic standard and can traverse limitations to assist the market achieve a significant growth rate over the analysis period of 2020-2027.
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The programmatic display advertising is defined as set of advanced technology which allows advertisers to place online display advertisements for potential customer during internet browsing. In this advertising type potential customers are targeted on the basis of age group, interest, and job roles. Also, programmatic display advertising gaining popularity as cost saving solution for companies.
Increase in social media platforms is a key driving factor which is expected to boost the global programmatic display advertising market growth. Social media marketers are running effective campaigns to attract specific audience and which is positively influence the market growth. Also, rise in demand for advertisement and growing adoption of smart devices among people is expected to propel the global programmatic display advertising market growth. Furthermore, rise in demand for advanced digital marketing tools by advertisers and marketers to ensure digital advertisement of products will fuel the market growth during this forecast period. Moreover, Organizations are giving preference to social media advertising on user’s demographic factors to enhance the conversion ratio of potential customers, which is expected to propel the programmatic display advertising market in near future.
However, low click-through return which means low engagement rate is the major challenging factor which is expected to hinder the global programmatic display advertising market growth. Also, ;lack of skilled professionals in advertising and marketing agencies to adopt new technology tools to design advertisements on digital platforms will affect the market growth during this analysis period.
Market key Players
Various key players are discussed in this report such as Adobe, Alibaba, Amazon, Media Math Inc., Rocket Fuel Inc, Verizon Communications, Google, Facebook, AppNexus Inc.,and AOL Inc..
By Advertising Format
- Online Display
- Online Video
- Mobile Display
- Mobile Video
By Sales Channel
- Real Time Bidding
- Private Marketplaces
- Automated Guaranteed
- North America
- Latin America
- Asia Pacific
- Middle East & Africa
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