What is Athleisure and how is COVID-19 impacting the market?

Athleisure, also known as ‘activewear’ is a clothing style worn during athletic activities and other places like workplace, school, and casual and social occasions. Athleisure comprises different types of outfits, such as sneakers, shorts, leggings, tights, yoga pants that, to some extent look like athletic or sportswear. They are also popularly characterized as dressed up sweats, fashionable, and workout clothing. Athleisure that were initially purchased only as gym-wear and for workout sessions, are today increasingly becoming as wardrobe essentials since they lift looks in social and casual gatherings. They are regarded as fashion industry progress enabled with enhanced textile materials that allow activewear to be versatile, fashionable, and comfortable, besides just being an aesthetic appeal. From fitness lovers to celebrities, athleisure are being a part of everyone’s modern lifestyle. There are combinations of outfits one can try and enhance their look. The trend setter, athleisure have made busy and hectic lifestyle easier by these comfortable clothes.

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However, the ongoing Coronavirus scenario has impacted athleisure market to some extent. Most of the fitness centers, gyms, and sporting events have been cancelled, but fitness freaks are enjoying their workout sessions at home with these sportswear. Also, the demand for athleisure has reduced from 40% to 70% in most regions across the globe. The arrivals are also witnessing slowdown with the growing pandemic. Nonetheless, joggers and other sportswear are being marketed via online sales, keeping no rest to the promotion of modern outfits and taking care of consumer’s demands.

Athleisure Market Prominent Players

The prominent players in the global athleisure market are Nike, Inc., Adidas AG, PUMA SE, The Gap, Inc., Under Armour, Inc., H&M, Columbia Sportswear Company, Lululemon athletica inc., PVH Corp., The North Face (VF Corporation (VFC)) ,Aamong others