Energy Drinks Market: Industry Analysis, Trend, Growth, Opportunity, Forecast 2020-2027

Energy drinks market provide the benefits among people such as instant energy, refreshment, increased attention and reaction speed.. There are many ingredients such as caffeine, taurine, vitamins, herbs and many other components are present in energy drink. Taurine, one kind of amino acid and is a building block of protein. The products are available in corner stations, bars and gas stations. These products are found in shops along with sport drinks, juices, and soft drinks.

The energy drinks are available in many brands such as red bull energy drink, impulse energy drink, dark dog, shark energy drinks, hype energy drinks and many others. About 60.0% of the consumers of energy drinks are male and 35.0% of people consuming energy drinks are above 35 years age.

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Global energy drinks market is expected to register a healthy CAGR of 11.8% in the forecast period of 2019 to 2026. The new market report contains data for the historic year 2017, the base year of calculation is 2018 and the forecast period is 2019 to 2026.

Global Energy Drinks Market, By Product Type (Non Alcoholic, Alcoholic), Type (Inorganic, Organic), Application (Before Exercise, Recovery, During Exercise), Consumption Time (Before 11 am, Post 9 pm, 11-2 pm, 2-5 pm, 5-9 pm), Ingredients (Taurine, Caffeine, Guarana, Vitamin B, L-Cartinine, Antioxidants, Others), Distribution Channel (Store Based Retailers, Non Store Retailing), Geography (North America, Asia-Pacific, Europe, South America, Middle East and Africa) - Industry Trends and Forecast to 2026

Segmentation: Global Energy Drinks Market

Global energy drinks market is categorized based on basis of products type, type, application, consumption time, ingredients and distribution channel.

On the basis of product type, the market is segmented into alcoholic and non-alcoholic. In 2018, non-alcoholic segment is expected to dominate the global energy drinks market with 83.3% market share and is expected to reach USD 159,780.66 million by 2026 from USD 65,413.28 million in 2018, growing at the highest CAGR of 11.9% in the forecast period of 2019 to 2026.

· In May 2018, Hype Energy (U.K.) launched their energy drinks as international energy drinks in the United Kingdom. With this launch lifestyle brand of the company continues to expand distribution.

On the basis of type, the market is segmented into organic and inorganic. In 2018, inorganic segment is expected to dominate the global energy drinks market with 67.9% market share and is expected to grow at the CAGR of 11.5% in the forecast period of 2019 to 2026. However, organic segment is expected to grow at the highest CAGR of 12.2% in the forecast period of 2019 to 2026.

· In October 2017, PepsiCo Inc, an American company launched energy drink, an organic energy drink in India. This is the second attempt made by the company to crack the energy drink market in the country India. With this launch this American company expanded its business in India.

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Product launch:

· In January 2018,Britvic PLC. (U.K.)launched new health and sustainability program. It helped consumers in making healthier choices, reduces the company’s environmental impact and supports well-being in communities. The aim was to make people, community and planet healthier.

· In November 2018 according to Business Standard, Coca-Cola Co (U.S.) planned to launch its first energy drinks which will come under the Coke brand name. Such decision taken by the company may help in growth of the market in future due to more demand and fulfilment of the same by the company.

· In May 2017, Gatorade is a brand of sports drinks is a part of PepsiCo. Ltd. (U.S.) launched energy drink in market such as carbonated drink which contains caffeine, sugar and other vitamins. This helped in improvement in the financial status of the company.

· In October 2017, PepsiCo Inc, an American company launched energy drink Sting in India. This is the second attempt made by the company to crack the energy drink market in the country India. With this launch this American company expanded its business in India.

Some of the prominent participants operating in this market are PepsiCo, Inc , Red Bull GmbH, T.C. Pharma, DOHLER, Rockstar, Inc., Amway, Britvic PLC.,, Frucor Suntory, D'ANGELO,., HYPE ENERY DRINKS, MUTALO GROUP, XYIENCE, INC., THE COCA-COLA COMPANY, AJE, Monster Energy Company, among others.

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