Research Nester published a report titled “Panty Liners Market: Global Demand Analysis & Opportunity Outlook 2028” which delivers a detailed overview of the panty liners market in terms of market segmentation by use, by scent, by size, by packaging, by distribution channel, and by region.
Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis, and Porter’s five force model.
Panty liners is a product that is required by almost every woman to maintain hygienic and protect themselves from vaginal infections. Panty liners are used by women to absorb white discharge and urine leaks. It is similar to sanitary pads but is thinner and smaller in size as compared to the pads.
The panty liners market is witnessing a boom and is expected to observe a significant growth during the forecast period, i.e. 2020-2028. The market is anticipated to perform well during the forecast period as women are becoming more cautious towards their health and hygiene. The market is fragmented and it is segmented by use, by scent, by size, by packaging, by distribution channel, and by region. On the basis of their use, panty liners market is segmented into reusable and disposable sub- segments, out of which, the reusable products are anticipatede to hold the leading share in the market as they are biodegradable and affordable.
Education and awareness among women is anticipated to encourage them to use products such as panty liners for their hygiene and to keep themselves away from infections. Further, the changing lifestyle is promoting hygiene and sanitation globally.
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A significant growth can be expected in the market in North American and European countries as women there are more aware about these products. The market is flourishing in the Asia Pacific region as well.
Affordability and Easy Availability of Panty Liners to Boost the Market Growth
The product is easily available at any medical store, departmental store, and super market. The easy availability of the product is anticipated to aid in the growth of the market. Along with this, the low price is another growth factor. Panty liners are easily available at an affordable price, which makes it easier for women to buy them anywhere. Moreover, the product is becoming a necessity for women. It is used by menstruating women, after childbirth as well as by breastfeeding women.
However, some parts of panty liners are non- biodegradable, which makes the product a non- environment friendly option. This can hinder the growth of the market during the forecast period.
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This report also provides the existing competitive scenario of some of the key players of the panty liners market which includes company profiling of Always- P&G (NYSE:PG), Carefree- Edgewell Personal Care (NYSE: EPC), Bella Flor, Natracare, The Honest Co., Maxim (NASDAQ: MXIM), Organyc- Corman USA Inc. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials, and recent news and developments. On the whole, the report depicts a detailed overview of the panty liners market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market- centric strategies according to the ongoing and expected trends in the future.
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