Take Charge of Your Online Image: Reputation Management in SEO
Reputation is defined by the way the online public perceives your brand. Reputation management is the process of establishing a favorable image of your brand in front of the public. Today, artificial intelligence systems highly influence the way your business is portrayed on SERPs (search engine results). A number of factors go into improving your website’s reputation.
- Are you an expert in the topics you cover on your site?
- Are you a leader in your industry?
- Do you provide honest and accurate information?
If you are lacking in any of these factors, it can affect your ranking and reputation on Google searches.
E-A-T — Google’s criterion for page and site quality, E-A-T is an acronym for Expertise - Authority - Trustworthiness. It is relevant when accessing YMYL (Your Money Your Life) content about sensitive topics such as finances or healthcare. If your website is categorized as YMYL, then you should pay extra attention to your reputation.
There are also a number of other factors that can potentially affect your reputation such as negative reviews and bad press. When you search yourself online, do you see positive search results or negative? By actively monitoring yourself, you can improve your reputation by getting rid of spammy backlinks, fake social profiles, negative reviews and mentions, de-indexes, and malware. And do not forget to E-A-T your content!
We live in a world where your online reputation can be your strongest asset or your biggest liability.
-Ryan Erskine-