June 8, 2021

What Is CGI & Why Does Your Product Need It

In today’s hyper-connected business world, Computer Generated Imagery, or CGI, has become a powerhouse and a must-have weapon for selling products. The use of 3D visualisation technology to make products has helped CGI transcend its role as a niche sales and marketing tool.

What is CGI?

Computer Generated Imagery is virtual photography that creates visual content using computer software. CGI technological advancements develop 2D-3D composite images that are indistinguishable from photographs and tricks the eye into believing in the illusion presented.

CGI’s hyper-realistic imagery spurs the imagination and can hold a viewer for up to 5.94 seconds on your website. This proves that CGI’s flexibility and capacity to scale across all digital devices and platforms gives it an edge to generate buzz and gain visibility even before the actual product exists.

Why does your product need CGI?

CGI technology allows businesses to depict products and scenes in a more provocative manner than traditional photoshoots can typically accomplish. Their capacity to create 3D modelling and visualizations from scratch and placing those images in realistically rendered environments are likely to be the most important factors in the product’s success.

Are you looking to upgrade your product images to 3D?

Know why it’s time to use CGI for your product images.

Contact us for a product trial: https://manipaldigital.info/cgi/#contactUs


3D visualisation reduces the logistics and travelling costs incurred for traditional photoshoots. CGI designers are capable of adding any given location and a suitable backdrop for your products to make them appealing to the audience. CGI allows seeing and selling the product before it even goes into production. The pre-production view of a product saves much time and resources.


CGI is faster than traditional photoshoots, with no room for error. Imagine the amount of time & effort invested in travelling and shipping products to the shoot location and not being able to capture the perfect shot due to bad weather, travel hassles.

CGI modelling and visualizations develop different variations of a product and also lets you alter product images without needing to reshoot. CGI designers can also turn an imperfect shot into a perfect image by adding or removing certain items.

Producing multiple variants

Producing/setting multiple variants for the same product and photographing each product can be a time-consuming and costly affair. Incorporating CGI & 3D rendering services into your business can help you showcase the different variants in terms of color, style, texture, and features in an impressive and easy-to-understand manner. CGI doesn’t significantly increase your overhead cost or time to market.

Know more about CGI:  https://manipaldigital.info/cgi/

About Manipal Digital Systems Pvt Ltd:

The digital solutions business division of Manipal Technologies Limited was established in 2007 as a graphics, digital content creation, and technology innovation centre. MDS has come a long way since then in creating, enhancing, and delivering engaging digital experiences for our global clients and their campaigns.