How to format a post on Facebook.
Interesting content is not enough to promote your Facebook group. This content must be properly «packaged». Too much information can make users too lazy to access text without pictures, or to expand posts that are too long to get to the point. Facebook posting rules are simple, easy to remember, and will help you avoid embarrassing mistakes.
Today, only the lazy do not have Facebook pages, and companies successfully use this social network to advertise and advertise their products. But not everyone is popular. Of course, a lot depends on the budget, the talent of the content manager and the demand for the advertised product, which cannot be done. Facebook offers a powerful set of tools to make your posts look great. You just need to know how to use it the right way to present your content in the best possible light. Just keep an eye on your audience, keep an eye on social media trends, and pay attention to nuances like the language you use when writing.
1. Create a link to embed in your post
Statistics show that posts with embedded links get twice as many clicks as posts with links in the news description.
If you post a link separately, make it short.
2. Keep it short and to the point
It's hard to determine the ideal number of characters, words, or sentences for a post, but it's safe to say that "less is more." Track Social marketers found that posts with titles no longer than 70 characters and descriptions no longer than 250 characters were the most effective. The average post length for the most popular Facebook pages is 75-175 characters.
3. Grab attention with visuals
Photos are the most popular content format on Facebook. Over 70% coverage. Of course, the photos must be of high quality. More than half of Facebook's users access Facebook on their mobile phones, so be sure to choose photos that are in the right format and content.
The same goes for videos. But they should also be short!
4. Pick the Right Time to Post
If you publish a post before or after your competitors did, or on a Saturday or Sunday, you'll have a better chance of getting into users' news feeds.
5. Use more personal pronouns
American social media expert Dan Zarella made an interesting conclusion: Experience as a trusted source, the more links you have to yourself, the more benefits you will get. Note that, according to Zarella, this only works for Facebook. For example, on Twitter, being too self-centered only scares away customers.