Green Tea Industry : Rapid Growth

Green tea is prepared from the Camellia sinensis plant. The leaf buds and dried leaves of the Camellia sinensis plant are used in the preparation of the green tea.

Some of the scientific studies have also proven that the consumption of green tea is beneficial in enhancing the thinking skills and also is helpful in lowering cholesterol and triglycerides in the body. In 2018, Asia Pacific region holds the largest share in the global green tea market.

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Company Profiles

• AriZona Beverage Co.
• Associated British Foods plc
• Dilmah Ceylon Tea Company PLC.
• Finlays
• Hankook Tea
• ITO EN
• Kirin Holdings Company Ltd
• Nestle S.A.
• Tata Global Beverages
• Unilever

Several strategies are commonly adopted by companies to expand their footprint worldwide, which is further impacting the size of the market. The players present in the green tea market adopt the strategy of expansion and investment in research and development to enlarge customer base and to gain significant market share across the world, which also permits the players to maintain their brand name globally.