1362 purchases with ROAS 2,3-4 for e-commerce project from Europe
Project:
The client is a manufacturer of cosmetics for women. There are 8 items in the assortment. The difficulty for this project was that it was not a standard ecommerce project in which you can work with retargeting with companies in the catalog.
For each product was a separate site, which was traffic. The Geography of work on this project - Russian-speaking residents of the European Union, Russia, Ukraine.
For each product we created separate messages with certain meanings, creatives for different CA.
Advertising campaigns were launched for different purposes:
Purchase;
Adding to cart;
Start of order placement.
But the main indicator was KPI - ROAS not less than 2 and CPO not more than 9$.
A few successful examples of creations of the most popular product in the store.
These creatives worked well and resulted in over 50% of purchases for this product
Results:
We coped with this task, our indicators on the project:
Purchases - 1362;
CPO - $7.8;
ROAS - 2.3-4;
Total Spend - $10 620
Proof:
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