Selling an online course for $5,000 in 10 days with a ROMI of 6.1
Free 4-day marathon on unlocking intuition.
We had a task to make the maximum number of registrations for the marathon within the advertising budget of $700 in 10 days.
The project was completely new and was being launched for the first time. It was the first experience for the client.
The main target audience was women aged 25-45 years old who want to discover/develop intuition in themselves, from them several point segments were singled out, which suited us best:
1. Entrepreneurs - who want to understand with whom it will be profitable to cooperate and with whom it is not worth it, what deals are worth making and what deals are better to avoid, etc.
2. Psychologists, coaches - who want to expand their range of services, provide more effective help, expand the segment of clients, take businessmen, investors.
3. Housewives - who do not know what to do after maternity leave, who want to find themselves, their vocation/destination.
4. People interested in Self-development - who want to find their calling in life, unlock their potential, find a new/change jobs/profession, open a business but don't know where to start.
Advertising budget was limited and there was no time to test individual segments, it was decided to combine the interests of segments of our CA as much as possible at this launch to get stable results.
In the advertising cabinet was created and customized pixel, collected audiences for campaigns by interest, LAL, retargeting.
Work Practices:
We didn't have much time to prepare the creatives, so we tried to make each creative as informative as possible so that it would exactly hit the pains of our target audience.
Here's what we got:
In 10 days of work we got:
Webinar registrations - 579;
CLP (cost of registration) - $1.2;
Advertising budget - $698.
After 10 days of running the marathon, the client graciously shared sales with us:
Sales - 27;
Sales amount $5,000;
ROMI - 6.1
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