1791 registrations in 30 days for the webinar for the Resource Motherhood Online School
Resource Motherhood online school.
The task was to collect registrations for a webinar.
The first 15 days the webinar was conducted 3 times live, the remaining 15 days - autowebinar every other day.
Project work:
In this project, in agreement with the customer, decided to drive traffic throughout Russia, because the webinar was held in the daytime and residents of other time zones was convenient to visit it.
The customer had a large base of competitors, we decided to sparse it with the help of parser and run relkama on the audience of competitors, which later gave not bad results.
We drove traffic to the 1st stage of the funnel - webinar.
The client's next stage was an online course and the final stage, year-long coaching.
The client had a previous launch, but it was right after the New Year and Christmas holidays, when traffic is much cheaper than the average year, so we analyzed this launch, but did not take its indicators as a basis.
In favral still with the previous agency on the second launch, the results began to deteriorate rapidly.
If in January, registrations cost $1 (80 RUB), in February less than $1.8 (145 RUB) cost did not fall.
From the previous launch we borrowed a couple of bundles of auditoriums and 3 creatives for the new one, which gave better results. Here are these creatives:
But at the new launch, they didn't perform so well, so we made new creatives.
These two video creatives got us over 80% of the registrations.
In 30 days of operation, we have:
Webinar registrations - 1791;
CPL (cost of registration) - $1.1 (89 RUB);
Yield to webinar - 45%-50%;
Advertising budget - $2 015 (161 166 RUB).
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