5940 leads for an international online programming school
Project:
A children's international online programming school for children. The school operates all over the world, but the main markets are North America, Europe, Middle East.
The school has already been successful in the direction of individual lessons.
I came to this project to develop a new direction - group classes.
The task was to launch traffic in Facebook Ads to parents of children and collect applications for the first introductory lesson, which cost $30.
After passing the first lesson, the manager sold season tickets to customers
The school is designed for children 7-16 years old.
Training is conducted in 3 areas:
1. For beginners
2. Creating 3D games in Roblox
3. Creating websites
To start, we studied our competitors and created a mental map of the project so we could have a complete picture of the project and see the entire funnel that clients would go through, as well as understand how we could differentiate ourselves from our competitors.
We launched our first traffic, our KPI was $20 per lead.
We used affinity audiences and video creatives. We weren't very happy with the first results, leads were coming out at $25-$40 and there were a lot of leads we couldn't connect with. After the first week we got the first results and took a break for 2 days to analyze and understand what was going wrong.
After looking at the stats, we came to the conclusion that the wrong audience was responding to our ads, so we decided to rethink our creatives and audience settings.
The second time we decided to test static creatives, but not design creatives, but with children who study in this online school.
After the second run the results already started to please us, there were good bids, at a price of $10-$15.
This time we decided not to use interest-based audiences, but launched traffic to a broad audience, setting restrictions only on geography, gender and age.
In the future, after getting enough data, we launched traffic to different segments of the LAL audience, but they gave only a short-term effect. We also worked with audience retargeting, with separate offers to show ads to those who were on our site but didn't sign up for a class.
Later on we tested different offers, but the 6 that worked best were the ones that gave good results and the audience we needed
Result of work:
During the first 4 months of work, we managed to achieve the following results:
Total spend - $88,670
Lead - 5940
CPL - $15
I can’t disclose details on ROAS, since this project is under NDA. The information that I disclosed on the project was agreed upon by the founder of the company.
Would you like to discuss your project? Contact in a convenient way for you