Everything you need to know about Salesforce

In the recent years that followed there had been a considerably great surge among users for cloud computing technologies. Salesforce is probably one of those interesting technologies. Considering its immense impact in the current era if you’re looking for suitable Salesforce Consulting Services, it would be better to realise a bit about it. Here, we consider clarifying some basic and the most important details about Salesforce.

What is Salesforce?

Salesforce has brought about a great change to how any enterprise software are delivered and used. Possessing cloud-based software, you do not really require IT experts to set up anything. Salesforce has successfully introduced the most ideal ways of connecting with customers. These practices are perfect to establish ideal, meaningful bonding with the customers, identification of their needs, faster addressing of problems and deploying customer focused apps.

Salesforce has been listed in the New York Stock Exchange (NYSE) in the S&P 500 index. In 2004 initially, the IPO Company managed to raise about $110 million in funding. The current worth of the company will probably shock you. Salesforce continues to ascend with the market capitalization of over $7.7 billion. It is one of the few cloud computing companies that are known to grow at such great pace. With its continuous innovations, salesforce has been able to remain at the top of the game. In August 2017, its revenue reached $10 billion becoming the first company having crossed these limits.

Salesforce invading different areas

With various advancements while the ways of managing business matters is evolving continually, salesforce has managed to put on its feet into several different areas making things even more sophisticated.

Sales Cloud

All the interactions and customer information is likely to be managed at the same place in the sales cloud in Salesforce. This means that the sales personnel would be able to make better use of the sales data. The incorporation of best prices presented along the excellent in-line intelligence, deals could be progressed faster. Since all data is available at one place along with the latest details that may prove handy, it gets easier to take decisions. Being compatible, this information could be easily viewed from laptops or mobiles. Appropriate leads could be handed over to the representatives within no time. In fact, converting leads becomes a much easier task.

Marketing Cloud

There are several different ways to come up with optimal marketing strategies. However, there are also several implications that have been laid out by various companies that failed. One of the unwanted elements had been deluging misleading ads to the prospective customers. If you’re one among the avid online users, your mailbox is likely to be filled with many of such ads. Considering the management of your marketing business you could turn your marketing team to be more predictive and smarter with least efforts. Just as your current situations demand, you would be availed with an absolutely intelligent platform to integrate all elements including sales, marketing, commerce and services to bring an effective CRM to fruition. This one would be well equipped with all necessary data and tools to help making correct recommendations based on purchases in the past. Reaching out to one of the best Salesforce Development Company is suggestible for appropriate guidance.

It could also help in solving issues that customers may have with specific products. With various custom communities that are going to be specified below, you could easily increase engagement and connect to your customers through various social media channels. The marketing cloud salesforce technology will help you collect details and the key factors and insights that could strengthen your relationship with each customer. It offers campaigns that are easily adjustable and let you drive in leads while you continually view the customer data that could efficiently help in optimizing the marketing strategies you work along.

Community Cloud

While many users would wonder how salesforce could benefit with the community cloud, it continues to offer perfect applications for sales, marketing and services. This cloud allows you to connect with customers, improve partner success and drive in productivity with utmost pace. You can easily create multiple communities and customize them to represent your brand.

You may personalize experiences for each customer so that the specific preferences are taken care and the customers can reach out to the information and community that they had been seeking. This way you will also be able to come up with the best answers to their questions. It is a perfect support to close down deals faster. Marketing representatives can integrate with communities and social media platforms to streamline campaigns and obtain feedbacks from them.

App Cloud

The ability to create apps could be really amazing. Salesforce app cloud is a new type of platform-as-a- service. You may also imagine these to inline with google or playstore however for CRM purposes. You can build, discover and run all kinds of apps here. Developers who had been using modern languages and business admins who use drag and drop lighting features can leverage the salesforce app cloud.

It can be used to create apps that avail customers with excellent experiences. If you’re the host organization then legacy data can be modernized to mobile apps for all your employees. These apps would also change how you make partnerships with someone across your business domain. You make prudent actions based on the event data availed to you.

Commerce Cloud

This cloud lets you connect with customers in an entirely new manner by letting you create online and offline commerce experience that is intelligence driven and unified with the mobile first approach. Use attention driving promotions and merchandise along with one-to-one in store journeys are perfect to engage customers and blur the line that prevails between physical and digital experience. The prospects would be then able to make purchases irrespective of being online or at the store. It makes suitable environment for personalizing experiences considering every element including price assortment or recommendation. Customers can buy and transact from anywhere and the marketing manager can keep track of the store performance.

Service Cloud

Equipping them with the right tools, the support agents could address various problems of the customers appropriately. Building self-service communities gives the customers the ability to solve their issues on their own. Customer satisfaction remains a major consideration all through the operations. This cloud offers the entire customer history and the details regarding products using which the service managers can keep track of all activities going on well as per expectations and turn them to be more productive.