Anti-Counterfeit Packaging Market By Technology, Competitive Dynamics, Future Scope, Global Size, Outlook And Forecast To 2023

Market Scenario

Anti-counterfeit packaging is majorly adopted by the manufacturers to avoid economic damage to the product as well as the company and consumer health risks. Counterfeit pharmaceutical is worth USD 200 billion annual business, making it one of the largest segments of the USD 1.7 trillion fraudulent goods sold worldwide each year. This revenue loss is mainly due to counterfeiting deeds for non-prescribed drugs.

Key Players

Some of the key players in the global Anti-Counterfeit Packaging Market By Technology are Avery Dennison Corporation (U.S.), CCL Industries Inc. (Canada), 3M Company (U.S.), E.I. Du Pont De Nemours and Company (U.S.), Zebra Technologies Corporation (U.S.), Sicpa Holding SA (Switzerland), Alpvision SA (Switzerland), Applied Dna Sciences Inc. (U.S.), Savi Technology, Inc. (U.S.), Authentix, Inc. (U.K.), Ampacet Corporation (U.S.), Tracelink Inc. (U.S.), Advanced Track & Trace S.A. (France), Atlantic Zeiser GmbH (Germany), and Impinj, Inc. (U.S.)

Segmentation

Global Anti-Counterfeit Packaging Market By Technology has been segmented based on technology, usage feature, end-users, and region. Based on the technology, the market is segmented into barcode, labels, RFID, holograms, and others. Among these, the RFID is projected to dominate the Anti-Counterfeit Packaging Market By Technology through 2023. The dominant position of this segment can be attributed to its ability to capture and read information stored on the tag attached to the product. Based on the usage feature, the market is segmented into track & trace, tamper evidence, overt, covert, and forensic markers. Track & trace dominated the market in 2016 and is projected to be the fastest-growing usage feature over the forecast period. The growth is due to its application in almost all types of packaging variables. Track & trace technology is also a widely used feature as they display product statistics, brand documentation symbols, and transportation information during the transport. Based on the end-users, the market is segmented into healthcare, food & beverages, consumer goods, apparel, automotive, and others. Healthcare dominated the market in 2016 and is projected to be the fastest-growing end-user over the next five years owing to prevention of counterfeiting medicines and healthcare products.

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