Video Production Tips to Boost Your Online Video Marketing
Channels to help your Video get a Better Reach
According to DigitalInformationWorld, viewers encompassing up to 86% of them rely on YouTube to learn new things.
Done with your video production? So it's time to post the video. So, there are quite a number of channels available, and if you make full use of channels available, then there is more possibility to attain the goal.
The first choice is your website itself. Then another best choice is YouTube, even though there are plenty of sites available, the first preference will always go for YouTube. YouTube bags the second position after Google, in Search Engines. Facebook is acclaimed as the second-largest driver of traffic.
Video Length
According to Forbes, conversion rates will drastically increase by 80% if you place a video on the landing page.
Keep it Simple. It isn't a good idea to add too much detail. You can go up to 120 seconds, but you risk yourself into losing potential customers. There are people who choose to watch a video by checking the video length. The most favorable video length ranges from 1 minute to a maximum of one and a half minutes. But take the risk of going beyond 2 minutes if your subject matter demands it.
Draft Compelling Videos
According to Workspace Digital, 52% of marketers assume that brand awareness can be made through videos.
With a little creativity, you can drive great customer engagement. To make the video engaging, you can bring in animation, or graphics. Or you can make your audience laugh, or sympathize. The audience will be more caught in emotions. Set a piece of apt music for your video narrating a good story.
Better Thumbnail, More Views
This element is more powerful than you think. Just watch the video and find attention evoking thumbnail from it. If the thumbnail is inviting, then the probability is that the visitor clicks on it.
Conclude with a Different Call-to-Action
According to Buffer, 43% of users expect more videos in the near future.
Your mission doesn't end just there - knowing what action your audience needs to take. Conveying the call to action lies in the hands of you. Lately, your CTA will either be like contact us or mail IDs, but its high time that you need to change this. With the latest trends, you have to adapt to it and change accordingly. Some of the CTAs that you definitely need to try out are:
- Click here to visit our website and view what's up for you!
Click here to download our free trial.
Click here for more.
After completing the video production and posting the video, never think that there is nothing else to do with it. With the majority of the video sites offering video analytics, you can easily keep track of your video analytics, giving an idea of the Five Ws.
The preference for online videos will rise in the future. And with marketers having a greater inclination towards videos, it will be even harder to attain the second to none title. Therefore you need to be unique, be you.