31,000 applications for $0.6 in less credits

PROJECT DESCRIPTION:

• The target audience: People who need a loan, who need money quickly and without problems
• KPI: $0,65
• GEO: Ukraine

Work progress:

We started working with a client who provides loans - quick money. The task was to keep the order price at a level not higher than $0.65. The client already had developments and the work was carried out before me. Therefore, there was already an idea of ​​​​working links and good creatives were prepared.

At first, the task was to give 500 applications a day. What could be achieved at the level of the order price at the level of $ 0.21-0.23 - below the screen of achieved goals.

Having worked like this for a week, the client needed to increase the volumes multiple times. And we came to the conclusion that we need to turn on advertising for $ 1000 of the budget per day. After the increase in the budget, of course, the price of the application also began to grow.

I had to add (test) new creatives and stock up on advertising cabinets.) Those that I attached below showed themselves best:

The goal was achieved and by the end of the month we had a stable budget of $1,000 per day. By the end of the first month, problems with blocking began and the price of the application began to grow higher than it should have been. Therefore, I decided to start with new advertising accounts, as well as a new goal of $ 2000 budget per day was set - which I am now implementing.

Eventually: in 30 days, $18,650 was spent and 31,000 targeted applications were received ready to receive a loan.

If you liked the case and want to attract the target audience to your website or blog, increase engagement and activity, or attract new targeted leads, then contact me :)

Telegram: https://t.me/SangreDe_Drago

LinkedIN: https://www.linkedin.com/in/yurii-shchemelov-4841a2235/