31,000 applications for $0.6 in less credits
PROJECT DESCRIPTION:
- The target audience: People who need a loan, who need money quickly and without problems
- KPI: $0,65
- GEO: Ukraine
Work progress:
We started working with a client who provides loans - quick money. The task was to keep the order price at a level not higher than $0.65. The client already had developments and the work was carried out before me. Therefore, there was already an idea of working links and good creatives were prepared.
At first, the task was to give 500 applications a day. What could be achieved at the level of the order price at the level of $ 0.21-0.23 - below the screen of achieved goals.
Having worked like this for a week, the client needed to increase the volumes multiple times. And we came to the conclusion that we need to turn on advertising for $ 1000 of the budget per day. After the increase in the budget, of course, the price of the application also began to grow.
I had to add (test) new creatives and stock up on advertising cabinets.) Those that I attached below showed themselves best:
The goal was achieved and by the end of the month we had a stable budget of $1,000 per day. By the end of the first month, problems with blocking began and the price of the application began to grow higher than it should have been. Therefore, I decided to start with new advertising accounts, as well as a new goal of $ 2000 budget per day was set - which I am now implementing.
Eventually: in 30 days, $18,650 was spent and 31,000 targeted applications were received ready to receive a loan.
If you liked the case and want to attract the target audience to your website or blog, increase engagement and activity, or attract new targeted leads, then contact me :)
Telegram: https://t.me/SangreDe_Drago
LinkedIN: https://www.linkedin.com/in/yurii-shchemelov-4841a2235/