Trust is certainly one of mans key decision making criteria when meeting new people for the initial time. I am talking about think of it. If you want to buy a home, select a brand new computer or even decide where you can take your partner for dinner for that special event, what would you do? You ask someone because of their advice. In case of house you'll ask a lot of people from a variety or agents or realtors to friends and family. And obviously you are right to. It is a big outlay. In addition, it affects your life experience. If you decide on the wrong house you'll be reminded every time you walk around leading door.
What about those more personal experiences like dinner along with your partner? Get the wrong advice and consequently pick the wrong form of restaurant for a birthday or anniversary and you'll have just wasted your money. No romantic end to the evening for you.
Casino Genie, independent online casino aggregator, recently published a survey which had some quite surprising results. The bottom line is that online casinos are losing 1000s of customers every day.
Jon Hingston, Customer Satisfaction Manager at Casino Genie, says, "Our survey of 2,500 online gamblers from over 100 online casinos suggests that players want a more personal service. And one the main element criteria of this personalized service is trust. Players want honesty and integrity. Sure this may cost the casinos more to control but the upside will out weigh those costs. The survey figures show that players stick with a casino 5 times longer when customer care meets their expectation. So given these details what we now need to comprehend is how we could help casinos deliver this and fun experience too. ".
So why does trust matter so much. We referring to hardened gamblers who only want to win money right? No. Hingston tell us, "The bulk of players are a new comer to gambling. And there's huge community of people who are defer by the complexity of the games, the language that people use is confusing and they think out of these depth. If online casinos want to win advocates for life they need to be'your friend '. Behave such as the friend at school who taught you the guidelines of baseball or English cricket without laughing at you. Then you can certainly both enjoy the overall game more."
Of the 2,500 online casino players that Casino Genie surveyed just over 1,400 had been playing less than 12 months. Only 24% were loyal to at least one casino. Over 62% played at four or more casinos.
Interestingly of the players who had been gambling for more than 12 months, there is still a large number of players playing at four casinos or more, 48%. Alarmingly for online casinos 78% of these cited poor customer support as grounds for their fickleness. Only 4% of players had found site which they certainly were entirely loyal too. But here is the killer fact. Every one of those 100 people said that the reason why they stuck using their casino was because of'superb customer care '. Makes you believe doesn't it. Why isn't my casino like that?
Not one of those 100 gamblers played at a'Top 20'casino. The small casinos are acting smarter, reacting quicker and playing the boutique game to use and compete in this sector. And its starting with an effect.
So let's return to the trust issue. Another figure that came out of the survey. 82% of individuals asked said they would try a new online casino if recommended with a friend. 68% of people stated that they'd try a new online casino if it was'recommended'by other players.