50,000$ Revenue for a Manufacturer of Cosplay Helmets
Short description
Cyber-craft.shop is a manufacturer of cosplay helmets for Star Wars fans. For more than half a year we have been working with this client with different strategies for atrracting clients through Facebook and Instagram. Our results so far:
- 83 purchases at cyber-craft.shop with average price 350$
- 12,000+ followers for the back-up account instagram.com/cybercraft_v2 at 0.6$/follower
- 500+ leads in instagram direct
- 1000+ leads for chat-bot funnels
- Target audience: USA, Canada, Germany, UK
- Budget spent: 23,000$
We cannot disclose marketing strategies because of NDA. So here`s a short description of what we used:
Ads
We always use live video ads with different parts in one video. Content:
- customers video reviews
- customers text reviews
- dancing Baby Yoda :)
- unpacking video
- video reviews from the manufacturer
- selected instagram stories from the customers
- snippets from instagram live streams
All ads for this client: https://drive.google.com/drive/folders/1-9TXODXdQMnxf--WHvT7X8EXtkG5ReJM
High-quality ads provide high CTR → low CPM → low CPC. Average CTR for this project is 4-7%.
Attracting followers
Cold traffic will never make purchase on the website from the company they have never heard of. This type of product requires warming-up the potential clients, so the first task is to attract followers. Thus, the campaign objective was "traffic" with the link to our instagram account.
Results: 12,472 followers at CPF (cost per follower) 0,63$
Website traffic
Facebook requires you to have 50 or more conversions per week per campaign. The longer your ad sets are active and the more optimization events you generate, the easier it will be for Facebook to optimise your campaigns.
Conversion "Purchase" in our case wouldn`t deliver the required number so we used the following conversion events:
2 campaigns that were working during several months:
Retargeting is the most important campaign that can generate the cheapest purchases. We used the following audiences:
- Facebook engagers - 180 days
- Instagram engagers - 180 days
- Page View - 7, 14, 30 days
- View Content - 7, 14, 30 days
- Add to Cart - 14, 30 days
- Initiate Checkout - 30 days
Retargeting results during one of the promotions:
Promotions
Most of the revenue was generated during promotions. We cannot disclose specific promotions because of NDA.
Messages
Selling cosplay products requires live interaction with potential customers rather than letting them make their decisions on the website. In some niches conversion from messages to purchases can be higher than conversion from website visitors to purchases. We generated 500+ messages at 3.50$/message on average.
One of the campaigns with the objective "messages". 3.60$ per message:
Chatbot funnels
The first stage of any chatbot funnel is a lead-magnet that motivates user to send message in Direct. Chatbot then guides the user to the page with a special offer. In order to get the offer the user must subscribe and/or mention instagram account in stories.
- Send a keyword and get a detailed video-review.
- Subscribe, mention us in stories and get the link to the secret sale page.
- Online shop in instagram direct.
Chatbot funnels generated 1000+ leads. Statistics from the Black Friday chatbot (user gets the link after following IG account and mentioning us in stories):
- 427 users engaged in chatbot
- 170 users subsscribed to instagram and mentioned us in stories with the overall reach more than 150,000 followers
- 107 users subscribed to instagram without mentioning in stories
Results
- 83 purchases at cyber-craft.shop with average price 350$
- 12,000+ followers for the back-up account instagram.com/cybercraft_v2 at 0.6$/follower
- 500+ leads in instagram direct
- 300+ leads for chatbot funnels
- Budget spent: 23,000$
Customer Review
Our SMM & PPC Digital Agency provides the following services:
DM T.me/SergeyMaslenitsin and get a free marketing strategy for your project.