With the sustainable growth and recent capital and policy support, the convenience store sector is attracting several leading e-commerce as well as giant retailers. Various e-commerce companies such as Amazon, Jingdong and Alibaba are significantly planning to promote their Omni-channel business model by operating convenience stores, and meanwhile, enterprises possessing well-known brands such as Laiyifen and Wahaha are also focusing to extend their direct retail channels through unmanned convenience stores.Therefore, several new players are expected to become an essential force in restructuring the convenience store industry.
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In this new retail era, the combination of offline and online sales channels is reorganizing the competitive order in the industry. With the purpose of managing offline convenience stores in a better manner, Alibaba has launched the Lingshoutong Retail Sourcing Platform and Jingdong has invested significant amount in the convenience store smart management system for enabling the convenience stores to improve their business performance with digitization and resource integration. Further, in 2018, Amazon announced its plan of opening its second Amazon Go convenience store in Seattle, which focused on featuring a variety of ready-to-eat food items for breakfast, dinner, lunch, and other snack options, along with Amazon’s Meal Kits.