Playout Solutions Market Growth Prediction, Investment Opportunity, Product Type and Forecast 2027

The sports broadcasting industry is undergoing revolutionary innovations with technological developments to provide a better experience for users. Emerging technology and innovative workflows are transforming live sports production. The transition is mainly being driven by standalone streaming services, linear over-the-top (OTT) providers, and companies like Amazon, Facebook, and Twitter, bidding for streaming rights. In the US, increasing shift towards digital video platforms along with increasing bidding from Amazon and Facebook for sports streaming rights is changing the sports landscape in the country.

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Recently, Amazon obtained broadcasting rights of European Soccer Champions League matches in Germany, strengthening its sports content portfolio. Such demand from users for the personalized sports broadcast services will attribute to the growth of playout solutions market. The demand for enriched video experiences is expected to pave the way for broadcasters across the world, especially in Asia. The broadband proliferation is increasing across the Asia-Pacific owing to the on-demand consumer viewing. Moreover, subscription-based over-the-top (OTT) platforms such as Netflix are gaining traction in Asia. Moreover, the number of OTT providers is increasing, battling for streaming rights of various sports, including cricket, hockey, and others. All these factors are influencing the market growth for global playout solutions.