November 29, 2020


Wallpaper Market, by Product Type (Vinyl-based, Non-woven, Pure Paper Type, Fiber Type, and Others), by Distribution Channel (Online Channel (Company’s Own Website and Resellers/Third Party E-commerce Channels) and Offline Channel (Company Franchisee Stores and Company Owned Showrooms)), by End User (Residential and Commercial (Offices, Restaurants, Entertainment Centers, and Others)), and by Region (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2019 – 2027

Wallpaper Market- 2017-2027

Definition of Market/Industry:

Wallpaper is used in construction industry for the purpose of interior decoration for decorating the walls of commercial and residential buildings. The scope of the report global wallpaper market takes into consideration of both wallpapers and wall coverings.


Global wallpaper market was valued at US$ 6,946.2 Mn in 2018, and is expected to reach US$ 11,286.7 Mn by 2027, exhibiting a CAGR of 5.9% over the forecast period.


The global wallpaper market is expected to witness significant growth, owing to the numerous advantages provided by wallpaper in terms of excellent durability, easy installation, and wide availability of wallpaper products. Furthermore, increasing trend of interior decoration within the residential and commercial spaces is expected to drive growth of the market. Interior decoration is an important part of construction industry, as aesthetical appearance of residential homes or commercial buildings is a prime factor for consumers. Therefore, growth of the construction industry is expected to boost demand for aesthetically appealing wallpapers over the forecast period. For instance, according to the Global Construction 2030 perspective and Oxford Economies, in 2016, the global construction industry was valued at US$ 9.5 trillion, which is expected to grow by 85% to reach US$ 17.5 trillion by 2030, with China, India, and the U.S. accounting for 57% of the global share. Moreover, according to the India Brand Equity Foundation, the Indian real estate sector was valued at US$ 120 billion in 2017, and is expected to reach US$ 1 trillion by 2030. Moreover, it is expected to contribute over 13% to the country’s GDP.


Figure 1. Global Wallpaper Market Share (%), By Region, 2018

Market Restraints

The wallpaper market is restrained by its limited use in specific locations of the building. Wallpapers can be efficiently used in specific locations such as bedrooms, seating areas, dining area, and others However, it cannot be used in kitchen, bathroom or exterior decoration. Constant exposure to sunlight can damage the wallpaper and may burn part of it or can fade color of the wallpaper. Exposure to humidity & heat causes the wallpaper to peel off, therefore, wallpapers do not last long in areas exposed to constant sunlight or humidity. These factors are expected to hamper growth of the global wallpaper market over the forecast period.

Market Opportunities

Increasing consumer awareness about harmful volatile organic compounds in paints is shifting their preference towards more eco-friendly decorative options. Most of the wallpapers are made using PVC, which contains phthalate plasticizers & dilutants. During wallpaper production, these chemicals partially evaporate and some components remain in the wallpaper. Such toxic chemicals can migrate into the home environment, which can potentially harm human health. Therefore, eco-friendly wallpapers made of natural raw material are expected offering growth opportunities to wallpaper manufacturers.

Figure 2. Global Wallpaper Market Share (%), By Product Type, 2018

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Competitive Section:

Company Names 

  • York Wallcoverings
  • 4Walls
  • Len-Tex Corporation
  • Koroseal Interior Products, LLC
  • Wallquest Inc.
  • Fidelity Wallcoverings Inc.
  • Brewster Home Fashions LLC.
  • The Wallpaper Company
  • Glamora S.r.l.
  • Arte-International

Recent Developments

Len-Tex Corporation

  • In March 2016, the company launched Celeste, a Mylar-printed design. This new design incorporated the company’s Clean Vinyl Technology, a phthalate-free construction, eliminating health risks and contributing to cleaner indoor air. This launch helped the company in expanding its product portfolio and thereby, increasing its customer base.

Brewster Home Fashions LLC

  • In June 2017, Brewster Home Fashions, a family-owned distributor and manufacturer of wall coverings and home dĂ©cor products, purchased the assets of Fetco Home DĂ©cor, Inc. This transaction expanded Brewster’s product offerings in the home dĂ©cor category.

Glamora S.R.L

  • In September 2018, Glamora s.r.l. launched Glamora GlamFusion in London and Cersaie in Bologna,. It offers prefinished waterproof wallpaper, which does not need further waterproof treatment during installation.


  • In January 2019, the company launched its Extinct Animals wallcoverings range at the Deco Off in Paris. This launch was inspired by Moooi’s Museum of Extinct Animals. This launch helped the company in expanding its product portfolio.

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