M-commerce: how has it Become So Crucial to Integrate?

Increasing smartphone penetration and advancement in mobile technology has led to significant growth in the M-commerce market. Purchase and sale of goods via mobile platforms have increased the businesses across the globe, several businesses are trying to increase their customer base through brand loyalty by offering cashback/discount offers on credit/debit cards and mobile wallets that growing demand for the M-commerce market.

More recently, traditional business owners, and big box retailers in particular, have struggled to take advantage of mobile commerce by utilizing a number of mobile capabilities, such as location-based services, barcode scanning and push notifications to improve the Customer Experience of purchases in physical stores.

Get PDf Brochure @ Click Here

By creating what is known as a 'brick and click' environment, physical retailers can enable customers to access the common benefits of shopping online (such as product reviews, information, and coupons) while still shopping in the physical store. This is seen as a bridge between the gaps created by e-commerce and in-store purchases, and is being used by physical retailers as a way to compete with the lower prices generally seen through online retailers. . In the mid-summer of 2013, "Omni channel" retailers (those with significant e-commerce and in-store sales) were seeing 25-30% of traffic to their online properties from mobile devices. A few other pure online / solo gaming retail sites (especially those in the travel category) as well as flash sales sites and bargain sites were seeing between 40% and 50% of traffic (and sometimes significantly more) originates from mobile devices.

Some of the key players influencing the market are

Alibaba Group Holding Limited, eBay Inc., Google, IBM Corporation, MasterCard International Incorporated, Oxygen8 Communications Ltd, PayPal Holdings, Inc., SAP SE, Telefonaktiebolaget LM Ericsson, Visa Inc.