The increasing advancement in technology combined with growing digital spending by enterprises is the major factor driving the online advertisement market over the forecast period. The technological developments with respect to the internet, coupled with its increasing commercial use and the rapidly increasing number of internet users across the world, is anticipated to boost the growth of the online advertising market.
Online advertising is a marketing strategy acquired by different organizations, which includes the usage of the internet as a medium to obtain website traffic, and target and deliver marketing messages to the correct customers. There are various types of online advertising, such as banner advertising, search engine advertising, video advertising, and social network advertising.
The global online advertising market is segmented on the basis of Ad format, platform, vertical. On the basis of Ad format, the market is segmented as social media, search engine, video, email, other. On the basis of platform, the market is segmented as mobile, desktop and laptop, other platforms. On the basis of vertical, the market is segmented as automotive, retail, healthcare, BFSI, telecom, other.
Some of the key players influencing the market are
Adobe Inc., Amazon.com Inc., Baidu (Nanjing Marketing Group), Facebook Inc., Google LLC, IAC, LinkedIn Corporation, Microsoft, Twitter, Yahoo