HOW DATA SCIENCE CAN BE HELPFUL IN SOCIAL MEDIA MARKETING

Social media is a big part of the millennial lifestyle. People of every age, culture, country are connected and engaged through different types of social media platforms, and now with the rising of sophisticated digital devices, using social media has become easier.

Now that everyone in on social media, it has become a great platform to market different products and services. Today, from big to small businesses, everyone is using social media for marketing purposes to reach customers more easily and also to interact with them on a daily basis. Social media too have a vast amount of data which can be used by the businesses for product marketing.

Some of the ways by which big data can be used for social media marketing are:

Image recognition

Data can be recognized through images and pictures posted by social media users on different social media platforms. Big data helps in recognizing different objects, places, and products which can be identified from these images and then these recognized insights are used by the firms to indulge in personalized marketing. Recognizing logos, events and objects can help the businesses in recognizing their loyal customers from whom they can take effective feedback.

Knowing the customer

An efficient marketer is the one who knows their customers and their requirements. Big data helps in analyzing social media data to find different personality attributes and cluster them according to their social media activity. This will give a marketer insight into the customer's values, ideas, and personalities. This will help the firm to design an effective marketing approach which will be helpful in reaching the customers on a holistic level and engage them for a longer time period.

Promotion

Marketing has a basic core of promotion and advertisement. Every business needs to find their target audience whom they can approach on a regular basis to promote their product and services to. This is where data science is used extensively by business organizations, to find out their target market. Big data scourges through the vast amount of data created by millions of social media users, to narrow down those users who are interested in the similar type of products and services based on their likes, comments, page visits, and posts.

Finding the right channel

Data science helps in understanding which social media platform is more effective in the long run. Finding the right channel is very important to effective marketing, otherwise one will end up spending a lot of time and resources in the wrong place without any sales growth.

Product betterment

Who can be better than the customers to tell the marketer about the pros and the cons of a particular product or service, and what better place is there than social media platforms to interact with the customers in real time and get their feedback. Big data helps in quantitative and qualitative researches through surveys, chats, etc. to collect and analyze customer reviews. These customer reviews eventually help a business in making their product better and efficient.

With the help of different data science courses and certifications, one can become more adept with data science tool and techniques that eventually help in social media marketing.

Resource box

With the rise of social media and social media users, one will find many opportunities as a data scientist in social media firms. This is a great opportunity for all those who are aspiring to be a data scientist to join the best data science course available at ExcelR that one can join today.