Why are Instagram Reels getting popular among Brands?
Instagram Reels is the feature that enables you to share short video clips of up to 30 seconds within the Instagram application.
Due to IG Reels' addition, Instagram now has different content placements, i.e., posts, stories, Instagram Live, IGTV, and Reels itself. These things will help content creators produce a lot of content, which will help them attract more real Instagram followers.
What is IG Reels?
It is a new feature that lets content creators create and share short-form video content. Reels are just like TikTok, which allows you to record, edit, adding sound effects, and share the clip with your followers. IG Reels has an extensive music catalog that includes the latest hits and tracks from established bands.
Instagram Reels include a more comprehensive range of video editing tools, effects, and speed control feature. You can use it to combine multiple videos; you can create seamless transitions by using the align feature.
Like TikTok has a "For You" page, Instagram gives Reels a landing spot at the Explore page's top. Just tap the first reel at the top, and you can see the Reels Feed. Here you can find Reels from Popular and trending accounts on Instagram.
How can you Create Instagram Reels?
1. Go to the story, and then select the "Reels."
2. Then record a 30-second video. It is important to note that if you pause the video before 15 seconds, you need to restart to shoot another clip to use the remaining time.
3. Once you are done with your video, you can edit it as you do with your story. It also enables you to trim the different video clips during the creation process. You can add emojis, add stickers, and draw directly onto the video.
4. You can add the voiceover by clicking the microphone icon. It allows you to add a voiceover in realtime too. You can also add music to the clip, mixing the audio as you do in TikTok.
5. Try to add transition overlays or any other graphic details that could make your content engaging. An engaging video tends to receive more likes and comments.
6. Add a caption to your video, and then publish it either to Reels or stories.
Ways to use Instagram Reels for Instagram Business:
As we looked back in 2016, when Instagram Stories was launched, it got referred to as a Snapchat clone. But very soon, Instagram stories surpassed Snapchat in terms of daily users and has become an effective way for brands to grow their audience.
Considering this, brands are reluctant to grab the opportunity to be among the first creators on Instagram Reels and engage with a new kind of audience. Also, brands can collaborate with influencers to experiment with Reels content they create.
Also, You have a chance to expose your brand to a large number of followers if your reels are shown on the explore page.
Here's how you can include Instagram Reels in your Instagram Marketing Strategy:
- Reupload TikTok Videos.
- Share educational content.
- Showcase your Brand Products.
- Gain followers' trust by sharing behind the scene content.
- Announce Exclusive Deals on Reels.
Takeaway:
Reels is a new addition and a unique opportunity to outperform its competitor TikTok. Reels offers something different from Instagram stories since it allows you to share your Reels with the entire Instagram community.
As Instagram Reels will become more mature, it would be nice to see how mega influencers and brands can leverage the Instagram platform's popularity to make Reels work for their businesses. Several brands have seen a spike in engagement by using Reels. Whereas some of the brands and companies still rely on buy real Instagram likes.