7 Reasons to Use Google Adwords for your business

1 ) Increase In Brand Awareness

One goal of using your Google Adwords in your business is to raise brand awareness and visibility of your company, products or services. To achieve this you can create a campaign using the brand awareness and reach goal to increase the traffic to your site or online shop and to tempt customers to engage with your brand. After setting up your Google ads campaign, there are some important metrics that you should monitor to know how your ads are performing and whether any adjustments need to be made.

You should track impressions in any campaign, for whatever your initial objective is, As it is very important in brand awareness campaigns. This metric will tell you how many people have actually seen your ad, whether or not they bought from you.
You can prioritise impressions by creating a cost per thousand impressions campaign, which means that you will pay for the number of impressions that you had received rather than the number of clicks.
Customer engagement, if branding is your goal, you can use the click through rate to monitor the engagement of your customers for search network ads.
Conversions can help you to see whether your ads are increasing brand awareness in a way that is leading to conversions such as email signups or block post views.
Reach and frequency, reach will tell you the number of visitors that have seen the ad and the frequency gives you the average number of times that the visitor has viewed your ad over a set time.

2 ) Boosting of your ads.

The benefit of using Google Adword is it boosts up your search result and brings your ad, at the top of Google search engine, let’s say for example you want to open a gym in Delhi and you want to expand your business in the gym industry. So you tell Google that I’ll pay you a certain amount and what you have to do is bring my ad at the very first of google search result and, I’ll pay you monthly the certain amount which I have promised. Now what Google will do, he’ll take away the money from you and he will obviously put your ad in the very first at the top of the search engine. Go through this article of Best PPC services in Delhi and you'll get some idea of what I'm saying. One of the things which I like about this facility is that if no one clicks on your ad then you are not allowed to pay Google a single penny.

Remember, Now it’s a bidding system so someone else might come along and say I’ll pay 700 INR. Then they would go to the top of the search results and so the more people involved, the higher the bid potentially could be. Now it does get a little bit more complicated than that, but the simple version is, You pay Google every time someone clicks on your ad and the way it works too. As you know every time someone clicks on the ad it costs you a 70 INR. If you can make 1000 INR on average every time someone clicks on your ad, it makes sense.

So a quick example of this is it costs you 70 INR per click and if on average every 10 people that click on your website, you make a sale and every time you make a sale you do 2000 INR in profit. You spent 70 INR to get 2000 INR in profit.

3 ) Targeting More Audience

The other thing that makes Google Adwords so powerful is not only you target very specific keywords, you can actually target by geography or what time of the day you want to show your ads for or what kind of device someone is using. Are they using a cell phone or a computer? Can you get very analytical and figure things out ? Work for you in your business now. You can learn more through this article on Targeting Audience.

A quick tip, if you are opening a gym for instance you wouldn’t want to bid on the keyword best gyms in delhi because people search gyms for a tonne of different crazy reasons. Instead, you want to bid on a more targeted keyword like affordable gyms because the person searching that is much more likely to buy your membership then someone looking for something more generic. This is called a long tail keyword and is another reason why Google ads can be so powerful.

4 ) Click through rate ( CPR )

Another very important thing to know about Google Adwords is you need to split test the message split test what’s called your ad copy. So you might have an ad that looks like this, but maybe you can write a better ad and you might want to try a second one out so the message and this is the actual wording that shows up when someone, is about to click on your ad is very important and Google has a feature that will let you test different messages and the goal is to get a message that converts as high as possible, meaning that out of every 100 times someone sees your ads, how often do they actually click on your ad? You want that number to be as high as possible. This is called your click through rate the better your click through rate is, the lower Google will charge you per click. Go through this article of some Performance Marketings Agencies In India to know their growth through CPR.

5 ) Search Engine Optimization ( S.E.O )

The 1st and most obvious benefit of running Google Adwords is the fact that you can immediately get results by jumping into the top spots of Google search results page. This allows you to jump over competition and not have to worry about a 6 to 12 month waiting time for your SEO or your website to start ranking. It's a great location because most of the people that are searching on Google or simply making a surgeon click the first thing that is relevant to them. A Lot of industries they’re not going to search too far down that page and start clicking different companies. They’re just going to click the first thing and reach out to them. So this is a powerful location to be in, and the fact of the matter is you can turn it off and on as you please, almost as if you’re a wizard.

6 ) Control over expense

It happens to the best of the people who is in the business Industry that they over expense in something which is not an asset to the business but they don't realise that and then later on regret in the decision and make a lot of loss in the business.

One of the advantages of using Google Adword is that you can see where your money is going in your business through Google Analytics tool suppose you are spend a lot in a day so so you can see that where you have spend that money in and then with the help of Google Analytics tool and you can put your money on the right place and save a lot of money this would all also help you to increase assets on your business.

7) Set a fix time for your ad

Another important feature of Google Adword is that you can show your ad to the specific time you want let's say for example you have gone through 7 to 8 months of camping and from that campaign your learn that there is specific time where the traffic get the most that means your audience clicks aur visits in internet is the most so you can place your ad at specific time so that it could gain you new customers for your business and can generate ad revenues

A little tip from my side running ad 24/7 is sometimes baseless.