The beginners guide to Google pay per click advertising

What is Pay-per-click advertising?

• PPC is an auction-based system where various advertisers place bids to target reach users online. Whether you are looking to find users from paid search or from display advertisements, businesses of any size can leverage this channel to reach interested prospects.

• Pay Per Click advertising Aka PPC advertising is one of the best ways to reach your target audience and promote your business. You can promote current discounts, new products, services, and more. And, you can drive additional sales and leads by putting some of your advertising budgets towards paid advertising.

• So PPC is really the act of buying traffic on search engines such as Bing or Google ask.com Yahoo so forth. The best PPC services you can look for in Delhi.

• On Google or being seen as a sponsored result at the top of the pages these are the ads talking about the surcharge these are off on the very first part of a search engine results pages that the user sees when conducting a search.

Why use pay per click advertising?

• Businesses can easily promote current offers, discounts, products, and services.

• Advertisers can easily track total clicks, cost per click and return on ad spend(ROAS).

• Ads are targeted, which helps drive convergence like leads and sales.

Know about PPC vs SEM vs SEO:

• PPC exists in any form of paid advertising where advertisers are paid for each click on their ads.

• SEM is when advertisers pay for their website to appear on the search results pages.

• SEO is when marketers optimize their website and their content to appear on the search result pages.

Top PPC advertising platforms:

• Google ads.

• Microsoft.

• Facebook.

• LinkedIn.

• Instagram.

• Pinterest.

• Twitter.

• Amazon.

• Quora ads.

• Yahoo Gemini.

• Adroll.

• Bing ads.

Display networks

Display networks are the other sites that show ads on them that are partnered with Google or Bing to display advertisements so this is commonly new sites it maybe things even social sites such as Facebook and these sites then our places that you can show your ads on them that aren’t searched but are more into the banner type and you seem now the is maybe text ads, maybe images that might be even video ads and you can choose to have them displayed based upon.