Mobile Augmented Reality Receives Impetus as Consumers Rely on Virtual Experiences, Projects Future Market Insights

Award winning market research firm Future Market Insights study on the mobile augmented reality market projects an impressive surge in growth prospects in the short-term as well as long-term forecast. The market is expected to reach a valuation of US$ 24 Bn by 2030.

Mobile augmented reality is a relatively young technology. However, it has generated a great deal of hype, especially amongst youngsters. The platform has been effective exploited by the creative industry, with the launch of exciting video games, video entertainment and live events. Designed to generate immersive experiences, mobile augmented reality (AR) has carved a niche for itself, especially in the gaming industry. Over the years, the launch of sophisticated virtual multiplayer games has revolutionized the mobile AR market.

Mobile AR has also seen a major surge due to rapid penetration of ICT devices, most notably tablets and smartphones across the developing and developed regions. Ranging from the remotest corners of the world to the densest of urban settlements, mobile AR has made immense contributions in enhancing office space, museums and gaming experiences.

The market has especially gained major traction in light of the COVID-19 pandemic. As offices, educational institutions and workplaces remain shut to enforce social distancing, people are relying heavily on the virtual platform to carry on with their daily activities. A notable upsurge has been witnessed in live video streaming, conferencing, educational activities, gaming and retailing, providing software solutions providers with an opportunity to introduce technologically advanced and user-friendly interfaces.

“The future of mobile augmented reality shall emerge as a potential cash cow in the future, not only from commercial and industrial-grade applications, but also from academia. It is expected that virtual learning will become the new normal, eradicating the need to attend schools or universities. Therefore, market players are shoring-up their efforts to design high-capacity educational platforms to cater to this burgeoning trend,” infers a prominent analyst at FMI.

Key Takeaways from the Mobile Augmented Reality Market Report

  • East Asia and Europe shall account for the lion’s share of the mobile AR revenue pie, collectively comprising half of the market
  • Mobile AR market shall reach a value of US$ 3 Bn by 2020-end, registering a stellar 23.2% CAGR between 2020 and 2030
  • Demand for online gaming has skyrocketed in the past few months attributed to home confinement due to the implementation of social distancing measures
  • Education and healthcare to emerge as green spaces for the growth of mobile AR across the forecast period
  • Military applications of augmented reality is set to gain pace due to the changing nature of warfare and defense and emerging cybersecurity threats

Mobile Augmented Reality Market- Key Trends

  • The advent of 5G-technology has enhanced internet usage experience due to the introduction of greater bandwidth, high quality uninterrupted streaming services and ease of communication. As a result, investment in internet infrastructure has surged, providing fertile ground for the growth of the mobile AR market
  • Consumer goods providers are leveraging AR to offer improved customer engagement, augmenting their revenue prospects. For instance, furniture shops are utilizing AR to provide customers with an actual in-shop experience by virtue of online simulations
  • The automotive industry shows tremendous promises for expansion through the incorporation of mobile AR, particularly for interior designing and maintenance. Manufacturers are exploiting this platform to enhance safety features within automobiles and prevent accidents
  • Access to real-time data and patient information over cloud systems is providing a platform for the mobile AR market in the healthcare sector. This is enabling doctors and professionals to understand medical conditions, trace disease progression and take steps to inhibit further spread

Mobile Augmented Reality Market- Region-wise Analysis

  • East Asia shall be the most lucrative market for mobile AR. Increasing penetration of smartphones and tablets is attributed as the primary reason for this rapid growth
  • North America is emerging as a potential market for mobile AR services. A proliferating automotive industry and rising penetration of online gaming is prompting vendors to augment their investments in the region
  • In China, companies have already initiated marketing campaigns using augmented reality experiences

Mobile Augmented Reality Market- Competitive Landscape

The mobile augmented reality market is dominated by several leading software solution providers, making the market highly competitive. Some of these players are: Metaio GmbH, Qualcomm Inc., Amazon, Intel Corporation, Apple Inc, Samsung Electronics Co. Ltd, Micro Focus, Microsoft Corporation, Google Inc., Wikitude GmbH and Daqri LLC.

Besides, a number of startups have emerged who focus on experimenting with innovative ideas to introduce technological advancements and offer new solutions. An example of such a startup is VR Vision Inc, which was established in 2016 in Toronto, Canada. The company has provided innovative and impactful experiences to users using virtual and augmented reality experiences. An example of its service is its RealityWell platform. The players are also concentrating on incorporating 5G technologies to provide enhanced services.

Mobile Augmented Reality Market Taxonomy

Solution

  • Mobile AR Software
    • Mobile AR Application Platform
    • Mobile AR SDKs
  • Services
    • Integration & Development
    • AR Design & Development
    • Support Services

Application

  • Military
  • Education
  • Healthcare
  • Gaming
  • Media & Entertainment
  • Travel & Tourism
  • Others

Region

North America

  • U.S
  • Canada

Latin America

  • Mexico
  • Brazil
  • Others

Europe

  • EU-5
  • Nordic countries
  • BENELUX
  • Poland
  • Russia

East Asia

  • China
  • Japan
  • South Korea

South Asia & Pacific

  • India
  • ASEAN
  • Australia
  • New Zealand

MEA

  • GCC
  • Southern Africa
  • Northern Africa

More Valuable Insights on Mobile Augmented Reality Market

Future Market Insights offers an unbiased analysis of the global mobile augmented reality market, providing historical data for 2015-2019 and forecast statistics from 2020-2030. To understand opportunities in the mobile augmented reality market, the market is segmented on the basis of solution (mobile AR software (mobile AR application platform, and mobile AR SDKs), services (integration & deployment, AR design & development, support services)), application (military, education, healthcare, gaming, media & entertainment, travel & tourism, others), and region (North America, Latin America, Europe, East Asia, South Asia Pacific, and Middle East & Africa).