September 6, 2021

What are the Roles and Responsibilities of an SEO Consultant?

Search Engine Optimisation (SEO) has become very popular in recent times. This is because it was always an essential part of online business presence, even since businesses chose to come online. In recent times, it is noticed that people are also becoming more informed of how SEO can impact their online presence. Ever since SEO came into existence, it has come a long way to cater to the growing competition in cyberspace. Digital marketing and search engine optimisation are increasingly becoming one of the chosen options to increase brand prominence. As a result, we can see the demand for SEO analysts is also mounting in the markets. And, companies are on the lookout for highly qualified and experienced SEO professionals for their online marketing campaigns.

SEO Company Dubai

In this article, we will try to understand what are the roles and responsibilities of SEO consultants and what skills they require to achieve them:

Who is an SEO Consultant?

An SEO company and SEO consultant is mainly responsible for maintaining the overall performance of your website. SEO consultants help you keep your website up-to-date and most informative for your audience. It is their job to make your website readily available to your audience and make it more visible on search engines. If you want to drive traffic to your website and maintain its online reputation, then you must reach out to a professional SEO consultant for guidance.

Roles and Responsibilities of an SEO Consultant

SEO consultants perform several activities to achieve the online business objectives. They create strategies for on-page and off-page SEO, keyword research, link building, content planning, conducting SEO analysis of websites regularly, etc. SEO experts ensure the content that goes live is informative and can drive traffic to the website. They also monitor the website consistently and make improvements as and when needed.

Listed below are some of the significant roles and responsibilities of an SEO consultant.

  • Website analysis
  • Identify the flaws and gaps
  • Social media page analysis
  • Suggest recommendations for improvements to achieve online goals
  • Conducting keyword research using online tools and techniques needed for content optimisation.
  • Creating SEO-friendly content ideas and guiding writers to develop SEO-friendly content.
  • Monitoring website traffic, search results, and on-site and off-site SEO.
  • Implementing and managing search engine programs (XML sitemaps, shopping feeds, webmaster tools, etc.).
  • Creating and promoting marketing content.
  • Managing social media platforms for promotional and awareness-building purposes.
  • Researching, managing and monitoring social media tools to support ongoing and upcoming social media strategies.
  • Managing project development and results alongside maintaining communications with the team.
  • Implementing link building strategies in compliance with SEO needs.

Technical Expertise Needed for SEO Consultants

Below we have listed the technical skills needed by a professional SEO consultant:

  • Necessary knowledge of SEO tools.
  • Functional knowledge of HTML coding and tags.
  • Understanding of how search engines work.
  • Web hosting skills to track the website’s uptime and downtime.
  • Knowledge of Google Analytics, SEM, and Content Marketing Strategies.
  • Skills to analyse optimisation needs of web pages.
  • Understanding of WordPress, MS-office and other content management tools/systems.

Soft Skills for an SEO Consultants

  • Must have quick decision-making ability
  • Must be able to think outside of the box
  • Ability to identify problems and finding solutions
  • Ability to maintain high accuracy and thoroughness
  • Must be able to meet deadlines
  • Strong organisational skills
  • Capable of managing multiple concurrent projects
  • Good communication skills

To become an SEO expert, one needs to acquire all the skills mentioned above and learn to cater to the diverse range of requirements. With the growing demand for online success, the role of search engine optimisation professionals has become very critical. Unless you possess all the necessary skills as an SEO professional, it won’t be easy for you to sustain yourself in this highly demanding digital world.