TIMES-PHARMACY SHOPS ARE A- CHANGING
Every industry tries it's best to excel in their respective field . But this pandemic has affected almost every industry badly , so as the pharmacy industry. But this industry has found a new way to reach out to its customers which will enhance their profit .
They have decided to reach to their customers through digital marketing .
Digital marketing
Let's know what is digital marketing ?
Digital marketing is a component of marketing which is done through internet like social media or website etc.
How it can help you?
It can help you finding your targeted audience, connect with them easily . It can help you make use of proven strategies and techniques.
Strategy of digital marketing
To execute digital marketing, you have to be well planned and we'll structured. So here is a structure of strategy for digital marketing in pharmacy industry.
1. Valuable content creation
What you let people know about you is extremely important. So create value driven content that will attract your costumers.
Your content should be engaging. Create content that will attract your targeted customers.
Involve your audience with you through campaigns.Tell them to share random photos or videos regarding healthcare by tagging you. It will help them involving with you and your products at a personal level.
2. Use messaging apps
Use of apps like Facebook , instagram, WhatsApp to connect to your customers is a must.
Talk to your customers, build trust .
Through these apps , they can share their data , their experience which will help you to develop your products. Companies like www.3MEDS.com also use these apps to get engaged with their customers.
3. Take help of social media influencers
Almost every one is now on social media and they follow certain people and admit them as influencers. Promote your products through them because they already have trust with their audience and people believe them .
But when you are doing this , make sure that person related to health industry.
4. Digital Advertising
Promote your company and products digitally. Through goggle ads and Facebook ads , you can easily advertise your product related to pharmacy industry and can easily reach to your target audience.
When you are doing this ,
Do proper research.
Make sure your products are allowed to be advertised through these platforms.
Dont promote unauthorized products.
5. Transparency
Transparency is the key factor of success in digital marketing. The more you can build trust with your customer , the more is your selling and hence profit. As pharmacy industry is more informational , building trust with your customer is a must.
Which ways to be used ?
1.SEO
SEO is the backbone of digital marketing of almost every industry , so as pharmacy industry. By using SEO , you can insert keyboard rich content and direct more traffic towards your company.
2.Social Media
As said before, social media is the best platform to connect to , to engage with your customers more closely. Create social media accounts , post valuable, attractive content to converge more traffic. Involve with your customers as muvh as possible and involve them in your contents too, tha will create a positive and physical shop vibe which will wnhance your selling.
3 .website
Having your own website adds to your strength of digital marketing. You can redirect your traffics from your social media to your website and can let your customer know more about your company and your products. Website will increase the trust and transparency between you and your consumers.
Advantages of digital marketing
1.It is less time consuming
2.It is less expensive
3.It gets least affected by pandemics like Corona
4. You can reach to more customers than physical marketing
5. It is easy to operate just by sitting at home.
Conclusion
This is the change of this new era. Everything is getting digitalized. So it's your turn to accept digital marketing and enrich your business. Let's reshape the pharmacy industry with digital marketing .
By
Suprava Dash
supravablogs@gmail.com