How I Snagged 5,000 New Players for a Shady Online Casino 😃
Backstory
So, let's get this started. It was a slow evening, nothing much going on. Fresh off completing some online courses, I wanted to put my newfound skills to the test – you know, dodging ad blockers and promoting stuff that's usually banned from social media.
Without even realizing it, I stumbled into a team of traffic arbitragers specializing in the iGaming space.
Regarding the casino itself, I'm not 100% sure if it was a straight-up scam. But after discussing the project with some close friends, I got that kind of vibe. Sketchy, let’s say.
The Beginning
Like with any new team, I was given a test and a $100 budget to show what I could do. The geo for the test was Uzbekistan.
My job was to drive traffic to a Telegram chatbot. I nailed that part, generating a ton of leads. But here's the rub: after the first 2-3 minutes, people just vanished. Ghosted.
Round 2
After chewing over the initial test, they offered me one last shot at a different market (country) with a slightly tweaked funnel.
This time it was India, same $100 budget. But this time I just had to deliver leads which were then passed on to the sales team.
These sales guys would call up the leads and pitch them on registering at the casino with the promise of a sweet +30% return on their deposit annually.
Again, I launched the campaign, and the results were good enough to impress the team.
The Finale
After that successful test run, I got an offer to join the team full-time, and I accepted.
• Create a consistent stream of traffic for the casino.
• Generate 500+ leads daily (targeting people with deep pockets but nothing to spend their cash on).
The Solution
Over time, I discovered a particular ad strategy that delivered the results I needed.
I was able to manage an ad budget of $500-700 daily and consistently hit the targets for lead volume.
During my time with the traffic arbitrage team, I worked with various countries: India, Uzbekistan, Azerbaijan, England, Australia. Even ran ads in Hong Kong.
I tested a bunch of different offers and eventually found my sweet spot.
I used different types of ad accounts: aged/farmed accounts, auto-registered accounts, and agency accounts.
I created various ad formats, using both photo and video content.
Results
Here, I’ll share only a piece of the results to give you an idea of where the title of this article comes from.
From this screenshot, you can see that 29 people showed interest and were ready to make a deposit into the casino. And 19 people were in the process of speaking with a manager. The total number of people in this screenshot who left an application is 98.
This is the sales team's performance data on the leads I generated on April 17th
Conclusion
So, based on the results of this case study, I attracted 5,000+ new players to the casino, based on the data outlined above.
Specifically, with a conversion rate of 30-36% from 100 leads.
The total number of leads in this case was somewhere around 15,000+.
I spent $13,000 on this ad campaign.
Want to get the same results or better?
Get in touch with me. And I'll promote your casino! I work for a fixed fee of $3,000 + a percentage of the ad spend 🙃.
Expensive, yeah, but top-tier quality. Stop working with amateurs and let's drive some serious traffic.