How to get 50 customers for a flower company in L.A (USA) and suburbs
I was approached by a client with the task of increasing the number of sales from a personal instagram profile. The client is a flower business in America.
Services
Selling ready-made floral arrangements and event decorations.
Objectives
Decision
Advertising budget -25$ per day. Run ads using autoplay and target engagement to get hits in direct. Advertising - Flower delivery in LA. Wedding and event decorating.
Additionally it was proposed to run advertising on the site, come up with a drawing of flowers and run traffic to instagram-account to attract new subscribers who will subsequently buy flowers and not only.
Audience : Los Angeles (CA, USA) and its suburbs. Glendale + 40 mile radius. Age 25-50 years old M/W ( general audience with no interests).
Implementation
Created promotional video creative with a discount offer, time limit for ordering, with free delivery and combined offer of two services (bouquet purchase and event design)
In the end, the offer with bouquet purchase and free delivery worked best for me
The results
The commercials were paused before the holiday
Spent advertising budget 500$
We received 50 requests through the advertising office in the process of work + additional clients applied after the holidays.
We got new active subscribers to our Instagram account who further applied to the company for services.