BULK SMS MARKET ANALYSIS (2019-2027)

Bulk SMS is also known as bulk text messaging, bulk messaging, business SMS, SMS software or text message marketing. Bulk SMS service allows user to send SMS to a large number of recipients at the same time. Sending alerts on mobile in the form of short message services (SMS) has emerged as one of the most popular forms of advertising in the recent years. Moreover, enterprises are adopting bulk SMS solution for reaching their consumers and employees, owing to inexpensive, reliable, and quick service of bulk SMS solution.

Market Dynamics

The global bulk SMS marketing services market growth is driven by rising adoption of bulk SMS marketing software by various end-use industries such as BFSI, automobile, and retail for communicating with their customers and employees. Moreover, advertising and marketing organizations are majorly adopting bulk SMS marketing software for disseminating information of product launches, brand promotional activities, creating brand awareness, and promotional events. For instance, according to Coherent Market Insights’ analysis, event management industry in India is expected to reach US$ 1,396 million by 2020-21. Moreover, increasing number of reality shows related to dancing and singing are also boosting the adoption of bulk SMS marketing software by event management organizations.

However, rising adoption of email marketing software and SEO by various end-use industries for marketing is expected to reduce the adoption of bulk SMS marketing software over the forecast period, thereby restraining the market growth.

Key features of the study:

This report provides in-depth analysis of bulk SMS marketing services market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2019– 2027), considering 2018 as the base year
It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by leading players
It profiles leading players in the global bulk SMS marketing services market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, bulk SMS marketing services capital, key developments, strategies, and future plans
Companies covered as part of this study include agilecrm.com, Bitrix, Inc, Celerity Systems (Pty) Ltd, ClickSend, directSMS, Dove Soft Pvt Ltd., Exotel Techcom Pvt. Ltd, IMImobile, King Digital Pvt. Ltd., MessageBird, Osumare, SendPulse, Text Marketer, TextMagic Ltd, and others
Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future product launches, product upgrades, market expansion, and marketing tactics
The global bulk SMS marketing services market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global bulk SMS marketing services market

Detailed Segmentation:

Software
Services

On-premise
SaaS

SMEs
Large Enterprises

Mobile-based
Desktop-based

Transactional SMS
Promotional SMS
Alert SMS
Personalize SMS

Advertising & Event Management
BFSI
Cab Aggregator
Media & Entertainment
Retail
Hotels & Resorts
Others

Software
Services

On-premise
SaaS

SMEs
Large Enterprises

Mobile-based
Desktop-based

Transactional SMS
Promotional SMS
Alert SMS
Personalize SMS

Advertising & Event Management
BFSI
Cab Aggregator
Media & Entertainment
Retail
Hotels & Resorts
Others

U.S.
Canada

Software
Services

On-premise
SaaS

SMEs
Large Enterprises

Mobile-based
Desktop-based

Transactional SMS
Promotional SMS
Alert SMS
Personalize SMS

Advertising & Event Management
BFSI
Cab Aggregator
Media & Entertainment
Retail
Hotels & Resorts
Others

U.K.
Germany
Italy
France
Spain
Russia
Rest of Europe

Software
Services

On-premise
SaaS

SMEs
Large Enterprises

Mobile-based
Desktop-based

Transactional SMS
Promotional SMS
Alert SMS
Personalize SMS

Advertising & Event Management
BFSI
Cab Aggregator
Media & Entertainment
Retail
Hotels & Resorts
Others

China
India
Japan
Australia & New Zealand
South Korea
Rest of Asia Pacific

Software
Services

On-premise
SaaS

SMEs
Large Enterprises

Mobile-based
Desktop-based

Transactional SMS
Promotional SMS
Alert SMS
Personalize SMS

Advertising & Event Management
BFSI
Cab Aggregator
Media & Entertainment
Retail
Hotels & Resorts
Others

Brazil
Mexico
Argentina
Rest of Latin America

Software
Services

On-premise
SaaS

SMEs
Large Enterprises

Mobile-based
Desktop-based

Transactional SMS
Promotional SMS
Alert SMS
Personalize SMS

Advertising & Event Management
BFSI
Cab Aggregator
Media & Entertainment
Retail
Hotels & Resorts
Others

GCC Countries
South Africa
Rest of Middle East & Africa

Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/ Updates

“*” marked represents similar segmentation in other categories in the respective section.

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