WEEK IN REVIEW
Follow up messages sent this week about video call availability, the possibility of a birthday livestream, general check in and marketing content.
No customs / video calls this week.
1 x video call completed this week - success
One new set of content sent over for marketing / OF - mentioned to her about alcohol depiction and OF stance on this.
Organised postage of the towel for tomorrow
All marketing content this week
Considering moving to another apartment that is cheaper (due to raise in rent) - had an idea of decorating this herself to make sure it was aesthetically pleasing.
Content Plan: https://teletype.in/@syrup/djO_XmfJOR3
All marketing content this week
Content Plan: https://teletype.in/@syrup/5RPYXp5VljC
Chose 2 x new toys that were ordered and are now at the studio
Re submitted her OF account details to verify the 2nd account
Meeting about Carousels and the structure for these going forward
Changed lighting and reviews the submissions from last week
Agreed to meet with content assistants every Friday morning to discuss the week ahead
Spoke about Martinas consistent lateness and how this is causing her to be unable to work with Carla due to session times.
1 x New Hire this week - Kyle.
Chat tested, Interviewed, Onboarded and going through training.
3 x Training Sessions with new hires this week
- Jen: Engaging, asking questions, actively participating and attended all sessions.
- Kyle: Took everything on board and was on time to all sessions.
- Mae: Hard to engage with and was very quiet throughout.
Fired Mae on Sunday morning due to late notice on shift absence. Removed from all systems.
VIP meeting and training Session ✅
Free Meeting and training Session
• the big focus required on profiling and aftercare. Strong emphasis on the importance of investing in the conversation after a transaction rather than running from a subscriber straight after a sext session. This is to ensure they don’t feel used and abused for $$ or feel like he hasn’t been taken advantage of. All team members on board with this and acknowledge the improvement that they could be making here. I told them they should be investing at least an additional 15 minutes of quality conversation after a financial interaction.
• We spoke about never being the one to end a conversation and this being down to the fan, we should be propelling conversations forward, not ending them. Also all onboard with this point✅
• The value in the longevity of relationships and the mental attitude to foster when engaging with clients. Not to put relationships at risk in pursuit of a small sale and to consider the bigger picture. Where do we want this fan in a week, in a month, in six months and so on. Avoiding desperate sales, unattractive or unstable selling techniques and unlocking the fans own desire to buy content rather than guilt trip or pressure.
• Comprehensive note taking and doing this for a intentional reason rather than just to tick a box. Finding out information about subscribers to build a profile that can be used effectively to build the relationship, sell strategically and limit any risk of damage to the relationships / disagreements in the future.
• Introduction of PDF docs for clients with over a $5K spend to create a stronger base with a clear backlog and account of the clients relationship with the model, endorsements, spend patters and key events. Taking our current profiling of high spend clients and elevating it.
• Over use and jumping the gun with overly loving / cringey language like ‘ babe, baby, honey, angel’ all of those terms of endearment. Using these in the first interaction or even the first few takes the kick out of the pleasure of being called one of those names as they assume everyone is being called that (and they’re right) - so we’re going to save these for a few conversations down the line when the client will feel like he’s been promoted to ‘babe’ and loves it.
• Reviving spenders and the system that we’re going to adopt to do this effectively. We went through the 3 stages of implementation and why we think this will work. This plan A, B, C systems gives the client multiple opportunities to reconsider his position and is designed to make him reflect on his relationship with the model. Love letters, bread crumbing little hints and reminiscing their best times and then at the last resort would be turning to monitored / strategic sending of free content (as he used in the training video)
New tracker to monitor progress of these changes:
https://docs.google.com/spreadsheets/d/1Xo6NKMDhSBY0HqARrSUv8QGo5bxtp94Jq7mcNOeqw-Q/edit?usp=sharing
https://docs.google.com/document/d/1O8OCp-tAfIlWvbLC4Qb6h14Gt-ZjQ_3K29cXQd3BNZM/edit?usp=sharing