What is a reportage?
Reportage (French: Publireportage) means that media audiences imagine that they are being presented with an impartial report. At the same time, what they see, hear, and read is, in fact, an advertisement and an organized effort to strengthen the mental aspects of a product or service. It is in their minds. First first added ad reporting to critical media literacy in 1945. Due to the audience's trust in the media, ad reporting or reportage is very effective, and for this reason, in developed countries, stringent laws are passed against ad reporting. In its Advertising Act of 1997, the International Court of Commerce seeks to identify advertising so that audiences can recognize it.
Types of ad reportage
1- Graphic reportage
You must have heard the famous saying that a picture speaks more than a thousand words. Video ad reporting is also based on this renowned philosophy. In this type of reportage, all kinds of attractive graphic and visual elements, along with valuable content, advertise a company's brand or products and attract users' attention.
2- Written reportage
This type of reportage has roots in newspapers and magazines and has been widely used in these media since ancient times. For example, I introduced a related product in a report or article in newspapers and magazines. You can use platforms such as Tasmino to purchase ad reporting.
3- Video reportage
This type of reporting is widespread in visual media such as television and online video platforms. In this type of report, a teaser or short video of a brand's products or services is prepared and exposed to the audience.
Improve rankings and SEO in buying ad reportage
In countries where fair trade law prevails, advertisements should usually be separate from the article. Ads or news reports should not replace it because these laws respect consumers' rights and want these cases to be completely independent and recognizable.
On the other hand, the best type of linking for external SEO of the site is to connect to you and your brand by your location and article, but considering that we have little or no such work in Iran. No, we have to instill in Google that our brand is linked to another site to help improve SEO (https://moz.com/beginners-guide-to-seo).
True, this can be bypassed-but not unless you're a techie who knows what he's doing. Because for the site ranking, with the correct insertion of several good reports, we can improve our website's ranking and proper visit in a short period, which will not achieve in manual and pbn link building so soon.