May 30, 2022

SMM specialist

Hello! My name is Tatyana. I am a smm specialist with 3 years of experience.

My cases on filling and maintaining IG accounts are presented in this article.

  1. Teta Tattoo Workroom. Maintaining an account. Development of a promotion strategy, analysis of competitors, monitoring the improvement of profile engagement indicators.

Term of work 29 months

The result is an increase in sales of services by 1000% per month with the help of targeted advertising and content.

  • Design of the bio
  • Design and copywriting the posts
  • Creating different themes for stories

1.1 Informational - answers to frequently asked questions in order to increase the knowledge of potential customers and avoid misunderstandings, increase loyalty to the salon.

1.2. Entertaining format - in order to increase engagement in the profile, diversify the content.

1.3. Informative - posts with historical facts, interesting photos that are not on the Internet in order to diversify content, increase profile engagement.

1.4. Introductory - a section with photos of masters in the process of work. In order to acquaint potential clients with masters, increase trust, reduce the time for choosing a master.

Some examples:


1.1 Entertaining and educational - polls in stories with the subsequent publication of answers. In order to increase knowledge about the world of tattoos.

1.2. Entertaining stories with selections of sketches for the holidays

1.3 Entertainment stories

2. Account for healthy lifestyle Conference

The goal is to attract customers to an offline healthy lifestyle conference.
Permanent account management. Working period: 5 months

profile design


feed design, post writing


Maintaining stories. Strategy - attracting a new audience through collaborations with influencers

3. Events Odessa account

- Permanent profile maintenance, tape filling

4. Account for yacht charter service worldwide Excell Globus

The goal is to create an account from the very beginning

Working period 2 months

- profile header design

  • creating content for highlights
  • feed design and copywriting

Account of the tattoo artist, owner of the Teta tattoo Workroom and organizer of the Teta Tattoo Fest - Teta Bryan

Purpose - Maintaining activity in the profile. Tape organization. Get your account in order. Attract new clients.

Result: the record at the master is closed for a month in advance.

  • creating bio
  • photo correction, feed design
  1. Cheese farm account

The goal is to create a harmonious and attractive account in order to increase the loyalty of the audience.
Working period 2 months

  • Creating the bio
  • feed design, copywriting

11. Synthesis - clothes from Ukrainian designer.

The work was done: page design, writing texts, attracting subscribers


The goal is to fill the feed + attract the first 1000 subscribers. Deadline 2 months.