The increasing health awareness among consumers is expected to a positive impact on the dried fruit market. Furthermore, growing research and development to introduce product innovations regarding its applications in various industries are adding fuel to market growth over the review period. They are greatly used in the dairy industry as well as the bakery industry owing to their popular demand and flavor enhancing-ability. On the other hand, the application of dried fruits in snacks and breakfast cereal owing to their nutritional value is expected to rise in the forecast period.
The preference of consumers towards the consumption of processed dietary food products is contributing to the dried fruits market share over the review period. It is gaining massive popularity in the food processing industry towards application in various food industry product lines due to their increasing nutritional level of the product. On the other hand, hypersensitivity and allergies towards certain fruits followed by the loss of a definite percentage of vitamins during the dehydration procedure are expected to hamper the market of dried fruits over the forecast period.
The key players identified by MRFR in the Global Dried Fruit Market are Arimex Ltd (Lithuania), Sunbeam foods Pty Ltd (Australia), National Raisin Company (U.S.), Olam International (Singapore), Ocean Spray Cranberries, Inc. (U.S.), Sun-Maid (U.S.), and SUNSWEET (U.S.)
Dried fruit types of products available are apricots, berries, dried grapes, dates, figs, peaches, and others. Among these, dried grapes occupy a major share in the market since they have the advantage of controlling blood pressure, which is a major concern among the consumers of the geriatric population.
The applications in the dried fruit market are segmented into bakery, breakfast cereal, confectionery, desserts, snacks, and others. Among these, applications in the bakery products are expected to lead the market, followed by confectionery products. in addition, dried fruits provide various nutritional elements to the consumers’, which fuel the growth of the segment- breakfast cereal.
The products in the dried fruit market are distributed either through a store-based channel or non-store based channel, wherein the store-based channel is dominating the market share on the basis of offering a one-stop experience to the consumers.
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Global Dried Fruit Market is segmented into Asia Pacific, Europe, North America, and the rest of the world (RoW).
The Asia Pacific accounts for a major share of the global market followed by North America and Europe. The, increasing health consciousness, growing disposable income, and trending healthy snacking habits are driving the growth of this region. In the Asia Pacific, India is dominating the market. The market players from this region are expected to increase their research and development activities to introduce innovative niche flavors that will cater to the consumer demand, thus driving the market exponentially over the review period.
North America is a significant region in the global dried fruits market and is expected to acquire a substantial valuation over the forecast period. The product popularity in this region is expected to contribute majorly to the market share, owing to the demand from health-conscious consumers and elderly consumers in the region. The presence of major market players in the US is expected to be a driving factor for the market growth in this region.
Europe is a major region for the global dried fruit market and is expected to contribute substantially to the global market share. This is attributed to the increasing demand for the product, changes in consumer preferences, and established food industry in countries such as the UK, France, and Italy. Furthermore, the U.K. is expected to be one of the largest importers of dried fruits in Europe, which is expected to create a vast scope of growth opportunities for market players over the review period.
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