How to Optimize the SEO of your WooCommerce Store
There are several ways to maximize the SEO of your WooCommerce store. You can either do it through paid features, using focus keywords, optimizing page titles, growing your social media platforms, and so much more. Attracting traffic might not be so difficult at first – however, the issue is how to retain that traffic.
The search engine traffic coming to your WooCommerce store is of the highest quality. It might take a while to drive this kind of traffic to your store; however, once you do, rest assured that it is the most authentic and long-term form of traffic.
So how do you drive this kind of dedicated traffic? The answer is simple - Search Engine Optimization!
We have compiled eight tips for you to optimize the SEO of your WooCommerce store.
Tip #1 – Use an SEO Plug-in
WordPress provides several ways to improve SEO. One of the best ways is to have an SEO plug-in installed on your page. The plug-in is extremely helpful in improving your on-page SEO.
The Yoast WooCommerce SEO plug-in is one of the best SEO plug-ins that WordPress has to offer. This plug-in allows you to access several features; you can create images specific to the Pinterest theme and insert focus keywords for particular pages of your websites, among others. The plug-in also helps to add breadcrumbs that are important for your site’s structure.
Tip #2 – Ensure Your Woocommerce Store Is Mobile-Friendly
In today’s tech-savvy world, it is essential to have a mobile-friendly version of your website. Google prioritizes businesses with mobile-friendly websites when ranking.
To make sure that your website has a mobile-friendly version, run Google’s mobile-friendly test on your website. Passing the test increases the chances of optimization, whereas failing the test informs you of the areas that need improvement.
You can improve the website’s mobile version by including design elements that cater to a mobile-friendly version.
Tip #3 – Start a Blog
Blogs are known to bring a large amount of traffic to your website and improve your rankings on Google’s search pages. They have become a necessity in the world of e-commerce.
A blog gives your readers a chance to come back to your website and view your products and services that have been recently updated. Moreover, blogs can help with link building and help you create a network with businesses that belong to the same niche as yours.
You can use an online pdf editing tool to edit your blogs and make them more SEO-friendly.
Tip #4 – Invest In a Good Host
It may seem like a burden to spend on an expensive host for your website, however, think of it as a long-term investment.
You might be easily convinced that a shared host might be the perfect option for your WooCommerce store. However, when the number of your products and services increase and your website starts to attract traffic, it may not seem like a very good decision.
A host-specific to WooCommerce will increase the speed and overall performance of your website. No matter the traffic volume, a quality host will sustain your website for smooth user experience and thereby increasing your Google ranking.
Tip #5 – Simplify Site Navigation
A simple website helps you improve your bounce rate and helps to improve your website traffic.
It’s quite simple if you apply the situation to yourself; you would be more comfortable using a website that is easy to navigate rather than a super complex website.
There are several ways through which you can improve your website’s navigation and eventually improve your SEO. A Clean design, organized site structure, simplified menu, and placement of essential links on the navigation bar are some examples of an easy-to-use website.
In case you are unsure, you may reach out to companies that excel in Digital marketing. Their expertise can help you improve your site design.
Tip #6 – Improve the Structure of Your Website
Several WooCommerce stores have an overly complicated site structure. When, in fact, your site should be as simple as possible to facilitate search engine bots and ensure satisfying user experience.
Understand what constitutes good site structure; invest in designs that are intuitive to the user's need. Arrange your site in a way that makes the most critical information readily available to the consumer.
Consider the following suggestions to improve site structure and optimization:
· Each page of your website should have clickable links to the homepage.
· Interlink your content and product pages
· Create categories and sub-categories to group relevant products
Tip #7 – Add Meta Descriptions
Meta descriptions are the titles that appear on your content; while they are not directly involved in improving your on-page optimization, they work wonders to promote your clickthrough rates.
Essentially, Meta Descriptions are summaries of your webpage; they are a way to attract users towards the content and read it. They let users scan the small description to decide whether the website is worth visiting; if the description is enticing, it will compel the user to click on your website's link, ultimately increasing traffic and ranking.
Here are a few tips for creating Meta Descriptions that can help you optimize your WooCommerce site:
· Although there is no official recommendation, a Meta Description of up to 160 words is ideal. 160 characters fit perfectly in the rich snippet beneath the webpage title on Google search, increasing the readability and attractiveness of the description.
· Use a Problem – Agitate – Solve or AIDA method to generate Meta Descriptions because they deliver maximum value to the reader.
· Always end with a Call to Action (CTA).
Tip #8 – Remove Duplicate Content
The last tip we are going to discuss is related to duplicate content. If you are trying to improve the SEO of any website, you should avoid content replication.
What is Duplicate content? It can be any text, image, or video-based content that is posted more than one time on your website. At times, Google may even consider similar content to be duplicate, which may cause your rankings to take a dip and your SEO to suffer.
It might be challenging to come up with unique product descriptions, especially when you have similar products on your website. However, you need to have a creative team that continuously develops exclusive content for even the most similar items.
In case you are unsure, you may reach out to companies that excel in Digital marketing. Their expertise can help you improve your website overall SEO score.
Conclusion:
In conclusion, applying these practices to your Woo Commerce Store will help you optimize your SEO and generate organic traffic.