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Strategic Brand Management 4th Edition

Design a valuable brand star by building, measuring, and managing brand equity

Kevin LeneKeller is one of the global leaders in strategic management and integrated marketing communications. In Strategic Brand Management: Creating, Managing, and Monitoring Buildings, 4thEdition by Kevin lane Keller flash at the browser from a consumer perspective, and provides a framework that helps learners and managers identify brand quality, Define and measures. Using a gateway from the knowledge of both learning and industry experts, the text conveys on reputable examples and commercial studies of markets in the US and around the world.

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