Telegram Ads: Step-by-Step Guide

We continue sharing ways to promote stores created on the ShopsBuilder platform.

One effective method is advertising through Telegram Ads — the official advertising platform by Telegram that allows placing ads in channels with large audiences (1000+), without requiring approval from administrators.

📢 Telegram Ads can show advertisements to users who do not have a Telegram Premium subscription. Ads are displayed in public channels with more than 1000 subscribers and are visible on both mobile and desktop versions of the messenger. They appear at the bottom of the post feed.

✅ Pros of Telegram Ads

• Wide Reach: Access audiences in various channels without interacting with administrators, bots, etc., including channels where ads are not sold.
• Advanced Analytics: Convenient analytics tools help quickly assess your campaign's performance.
• Easy Entry: Start with a minimal budget and test different approaches.
• High Engagement: Ads are perceived as official by Telegram, boosting audience trust.

⚠️ Cons of Telegram Ads

• Payment via Cryptocurrency: Requires knowledge of cryptocurrency to top up your budget.
• Limited Formats: Text-only ads without images, videos, or strong sales language.
• Moderation Delays: Approval can take up to 48 hours.

🚀 Study our guide and launch your first advertising campaign on Telegram Ads today!

📝 Step 1: Register in Telegram Ads

1. Go to Telegram Ads and register using your Telegram account.
2. Choose a personal profile or fill out an organization profile. In the second case, you can link your group or channel to the organization, granting admins access to ad campaigns.

💰 Step 2: Add Funds

1. Go to the "Manage Budget" section.
2. Select Add Funds on Fragment and connect your TON wallet.
3. The minimum top-up is 20 TON (approximately $113 at the current exchange rate).
4. Unused funds can be saved in your account and used for other campaigns.

🎯 Step 3: Create an Ad Campaign

1. Click "Create Campaign" in Telegram Ads.
2. Develop a compelling offer to attract buyers and stand out from competitors.
3. Configure your ad:
• Text: Up to 160 characters with emoji support.
• Link: Add a link to your Telegram store or channel (format t.me/your_bot).

✅ What You Can Do:

• Use short texts up to 160 characters.
• Add emojis to grab attention.
• Link to your Telegram store.

🚫 What You Can't Do:

• Use calls to action like "Subscribe!" or "Buy!".
• Make superlative claims such as "the best."

• Address specific audiences directly, e.g., "Dear Ladies."

📡 Step 4: Select Channels for Display

If you know which channels your potential buyers follow, specify them. If not, use specialized platforms like TGStat.

Pay Attention To:

• Number of subscribers
• Channel mentions
• Engagement levels (likes and comments)

💸 Step 5: Budget Planning

1. Set your CPM budget (cost per 1000 impressions). Minimum — 0.01 TON.
2. Specify the total budget for the campaign. Start with smaller budgets to experiment.

🛡️ Step 6: Moderation

1. Submit your campaign for moderation.
2. The process takes 24 to 48 hours. Ads with prohibited content will be rejected.

📊 Analyze and Optimize

1. Track impressions, clicks, and subscriptions in the "Statistics" section.
2. Edit your campaign as needed to improve results.

ShopsBuilder provides convenient tools for creating Telegram stores. 🛒 Use them alongside Telegram Ads to scale your business! 🚀