How to improve your shop design?

Here we will talk about how to work with images and texts to make your store look stylish ✨

Images

Here are a few rules for creating a stylish product catalog for your store:

- Uniform Shape: We recommend using square images, as products look better in the catalog. You can freely crop your images into a square at this site in the Crop Image section.

- Uniform Size and Resolution: Use photos of the same size and resolution to make your catalog look neat and organized.

We suggest using images of 500 x 500 px. You can resize your images here in the Resize Image section. Also, you can reduce the file size in the Compress Image section to make it load faster in the user's catalog.

- Image Format: The platform works with all popular formats — jpeg, png, webp.

If your images are in another format, you can convert them here in the Convert Image section.

- Uniform Background: Use the same background for all product images. This can be a simple white or light neutral background that highlights the product without distracting.

You can remove the background for free here.

- Consistent Lighting: Ensure the same lighting for all shots. Use natural light or professional lighting equipment to achieve consistency and reduce shadows. You can darken your images for free at this link.

- Standard Composition: Choose a specific style of product placement and stick to it. For example, centered placement of the product or using the rule of thirds.

- Limited Color Palette: Stick to a limited color palette to create a harmonious visual style. This can be a combination of your brand colors.

- Minimalism: Avoid too many elements in one image. The simpler the image, the easier it is for the consumer to focus on the product.

- Consistent Updates: Regularly update the catalog, maintaining a uniform style of all images and descriptions to keep it relevant and attractive to customers.

If you do not have your own product photos, you can generate them using artificial intelligence. For example, this can be done in ChatGPT.

Texts

Use several rules for creating stylish and uniform textual content for your store:

- Unified Writing Style: Choose a specific writing style (e.g., formal, informal, descriptive) and stick to it in all texts.

- Standardized Structure: Use the same structure for each product description, for example: title, brief description, detailed specifications, benefits.

- Limited Word Count: Set a word limit for each description to avoid texts that are too long or too short. You can check the number of words and characters here.

- Error Checking: Check texts for grammatical and punctuation errors for a professional-looking catalog.

- Target Audience Adaptation: Write with your target audience in mind, using language and terms understandable to your customers.

If you have questions during the store creation process or if you don't have time to handle the store design yourself, we can also help. Write about it to @ShopDevTeam.