3 indicators that will help you gain views on your YouTube channel

YouTube helps promote videos if it sees that users are interested in them. The more people respond to your content, the more often it is shown in recommendations and search results.

Views for social media content are important, and through the service https://lowcostsmm.com/ you can get them. You may also need subscribers and likes. The presented tool will be a great assistant for your YouTube channel.

Here's how to let YouTube know that your content is interesting to viewers. There are three important metrics for this - they influence ranking along with view time and other factors.

CTR: getting attention

CTR shows how often users click on the splash pages of your videos in the results, homepage, recommended videos, and other sources. You can view the overall channel score in the Analytics → Views section.

On the left - traffic sources, on the right - number of badge impressions and CTR. Here it amounts to 8%

The higher the CTR, the better - it means that your screensavers are attractive and interesting to the target audience. It is clear that the indicator cannot be 100%. The YouTube help says that the average figure for 2 million videos is 2-10%. But even if the CTR of your badges is 10%, aim for more.

There are many ways to make your icons more appealing to your audience:

• put the most intriguing and interesting moment on the splash screen;
• use text and ask viewers questions directly on the badge;
• Make screensavers that don't blend in with YouTube's design;
• experiment with the main colors of the design, contrast.

Screensavers need to be tested. It's easy to do: CTR indicators are counted for the whole channel and for individual videos. Just look at which videos have high clickability and which do not. And try to make icons closer to those that have a CTR above the channel average.

To see the CTR of a particular video, go to “Videos”, select the video, go to “Analytics” → “Views”.

Another important detail. The CTR of your icons will not increase if they are seen by untargeted audience. It is important to optimize the title of the video - use keywords in it so that it is shown for relevant queries. Also, use all relevant tags.

After clicking on the icon, the user starts watching the video. And here it is important to make it so that he watched it to the end.

The longer your videos are watched, the more the video hosting will promote them. YouTube has long openly stated that watch time is a key ranking factor. So, in order to be watched longer, you need to work on video retention - try to make sure that nothing gets rewound or skipped. And especially not to leave after the first 10-15 seconds of viewing.

You need to look at the retention rates of each individual video. Select the one you are interested in and go to “Analytics”: it will show you how the audience's interest is changing. In the statistics you can see the retention rate, the average viewing duration and the graph. Upward jumps on the graph are places that are revisiting. A sharp drop is the place where they leave the video.

Here you can see that the entire clip is watched by 30-40% of those who turned it on at all. But the last minutes are watched by about 60% of the audience

YouTube does not disclose data on what percentage of retention is considered normal. But bloggers say that it should be at least 40%. A retention rate of 70-80% is considered an excellent result.

In fact, retention is as simple as CTR: the higher it is, the better it is. If your retention is around 20-30%, it means that only 2-3 people out of 10 watch the video to the end. You need to fix that.

To increase retention, look at charts - see which places are being skipped and which are being watched. And use only interesting content. Also:

• keep your videos short and dynamic, without lengthy discussions about other topics, long pauses and off-topic inserts;
• do not stray far from the subject of the narrative: one video - one main idea;
• make dynamic introductions to immediately attract attention: for example, insert at the beginning of the cut of the moments of what will be next.

It is clear that the retention on a clip of 30 seconds will be the maximum. But don't go to extremes - viewing time is also very important. According to Backlinko research, the optimal length of a video is 15 minutes.

Depth of view: suggest other clips

Viewing depth is the number of clips a user will watch after your video.

YouTube Creative Studio doesn't have this metric, you won't recognize it in any way. Nevertheless, video hosting benefits from the fact that the user does not go anywhere, but continues to consume content on the site. Therefore, if after watching one of your videos they continue to watch others, this is a good signal for YouTube.

There is one metric that is indirectly related to viewing depth. It is the number of subscribers for a particular video. The number shows how many people subscribed to you after watching the video. And the higher this number is, the theoretically greater the viewing depth: the user has already expressed their appreciation for you and is likely to watch your other content as well.

Check out the video analytics and look at the number of subscribers: these people are likely to watch something else on the channel.

You can increase the depth of views on your channel in many ways:

• link to other videos with tooltips, multiple times per video;
• use end screensavers with relevant videos;
• don't encourage users to leave YouTube for external sites, don't overuse links in the description;
• talk about other content on the channel right during the videos, but don't pay too much attention to it to maintain retention.

The optimal solution is end splash pages. If you make a tooltip at the very beginning of the video, the user may click on it immediately and you will lose retention on that video. If you tell them about other content, people might go to watch it too. And splash pages are seen at the very end of the video. You can show the most recent content there or trust YouTube to pick the most relevant. In this case, the video hosting will show different videos to different viewers based on their interests.

This is how the prompts look like: the user doesn't need to watch the recommended videos, they can go straight to the next one on your channel.

Another way to increase the depth of viewing is to add videos to thematic playlists. Then the next video will play automatically without prompts: the user will not have to do anything. In this case, he will watch several videos in a row.

We repeat: what indicators to watch for to promote the channel

Increase the CTR of icons. Analyze which screensavers get the most clicks, and make the next in the same style.

Monitor retention. Make interesting videos that will be watched until the end. Take away the moments in the video where users leave.

Provoke depth of viewing. Add end titles and use playlists to get viewers to watch several of your videos in a row.

And if free traffic is too scarce, promote your channel in Google Ads through Utify. The service will select the most effective videos on your channel and show them to your target audience: on the main page, in recommendations, before watching other videos. And you will get new subscribers - loyal viewers who will watch your videos, give you likes and increase your profits.