DIVEART
For a long time, the presence of meaning in a static image (a photograph, a logo, an emblem, a symbol, a painting) was a matter of metaphor and belief, not graphics
There have also been many cases in the history of art when a well-known pictorial image was not really what it appeared to be.
This is due to our ability to evaluate things only at first approximation and the author's lack of the necessary tools
At first glance, it's a freakishly shaped hat
It's actually the boa constrictor that swallowed the elephant
All together is a vivid metaphor: "The eyes are blind. You have to search with your heart."
Behind the outer is the inner. Behind the winning there is the losing. Black hides white. The rule masks the exception.
That's why we created a new multi-layered art direction that can encompass first, second and second approximation and called it DiveArt
DiveArt style is an independent style in art, which allows authors to combine all kinds of human manifestations - landscape and word, theater and music, sculpture and photography, architecture and logo, intellect and sensorics, instincts and awareness, dreams and reality. The author chooses the depth of emotion of immersion in his work
Thanks to several layers the author has an opportunity to show all sides of the coin, adding to it an emotional layer, a layer of his own attitude, a layer of his own feelings
These layers do not visually overlap, do not overlap, do not depend on each other, but create an overall picture, creating the effect of unity of separate parts
A complete DiveArt work is made up of several self-valued parts, each with its own meaning
What the layered way of expression is for?
To:
▪️ show the ambiguity of the attitude to this or that event
▪️ show different periods of their history and combine them into a single whole
▪️ show what is behind this or that way, event, or decision
▪️ show the present self or through the eyes of other people
▪️ show the full range of emotions from something
▪️ show the situation and the way out
▪️ show paradoxes or differences
▪️ show the relationship between things that fit or don't fit together
▪️ show the big in the small and the small in the big
▪️ guide people to rethink a particular event or object
▪️ show the moment and memories
▪️ show choice
▪️ show taste and aftertaste
▪️ put together a puzzle of meaningful things
▪️ use an additional way to get people interested in an issue
▪️ show the workings of the subconscious
DiveArt style can be used in advertising and design
To:
▪️ reinforce the design and implement new creative solutions
▪️ convey atmosphere, philosophy and even processes
▪️ enliven a banner, poster, logo, font or slogan
▪️ divide the identity into semantic components
▪️ integrate DiveArt style into any industry
▪️ think of new benchmarks in design
▪️ use a new tool to attract the audience
▪️ win the battle for profits
▪️ become an ambassador of a new digital trend
The DiveArt style opens up new opportunities for artists
To:
▪️ use an additional degree of freedom of expression and an additional tool for creativity
▪️ show the character's story in a language of images that can be understood without words
▪️ try combinations of many different styles in different proportions
▪️ show some details of the whole image
▪️ create a synergy between your own style and digital fashion
▪️ provide additional artistic value
▪️ realize a Dive installation
▪️ bring your work into a digital space
▪️ become a DiveArt style ambassador
How DiveArt is layered:
▪️ The outer layer (first approximation layer) is needed to convey what the art object is about
What's the plot, who are the main characters, what problem does the author raise
▪️ The emotional layer (the second approximation layer) is needed to decode the first approximation layer
To show the error of perception, the emotions of the author, to convey what the heroes of the painting feel
▪️ The semantic layer (layer of second approximation) is needed to destroy illusions, to show the multifacetedness and ambiguity of the original problem in the dry residue
What is Truth, what is Beauty, what is Good
What is really behind freedom or a beautiful facade
https://thewall.global/?clusterId=6478
The first layer of the picture is a bright blue stylized heart on a black background with recognizable brand elements
Because the heart is the most romantic of all human organs
The emotional layer is a collective painting where each of the artists in their own way expressed their feelings and ideas about Love and together these elements make up a unique graphic composition
Because everyone has his own love
The meaning layer is a set of stickers for Telegram and Instagram. The artists have interpreted 32 famous smiley faces with hearts in their own way and created author's stickers based on them
Because everyone has the ability to give love The author himself chooses the necessary layering for his project - he uses two or three layers
DiveArt style gives authors the opportunity to use not only deep, but also horizontal layering - dividing their work into meanings and images for a more detailed immersion in contrasts https://thewall.global/?clusterId=3153
The first approximation layer is the most detailed image. It contains many objects and sketches in one way or another related to the culture and history of Vietnam
Second approximation layer - Less detailed, simplified image with larger objects. Transmits the content of the first image, the general ideas of the neighboring objects and sketches of the first picture
Third approximation layer - On this layer you can see only two large symbols - two dragons, which convey the general image of the entire work
Where can I post DiveArt artwork?
In a unique Art Space - https://thewall.global/
Its uniqueness lies in the fact that TheWall space not only allows authors to place their works, but also facilitates the threshold of entry into the web3.0 world
TheWall Global space is divided into equal square areas, each of which is an NFT-token - a digital certificate confirming the ownership of the virtual property
By placing your artwork in TheWall Global's Art Space, you automatically register your intellectual property and claim copyrights to it without human transactions or approvals
A smart contract guarantees ownership rights
DiveArt works, thanks to their location and blockchain technology, have three dimensions - length (width, height), depth and time. That's why all the objects that are placed in TheWall Global art-space are rightfully considered - ®Finally Branded
Thanks to TheWall Global's unique functionality, the user sees the image best suited to the scale of rendering they choose. This allows you to view the authors' work in the smallest detail
How to post your work on TheWall Global?
▪️ On a sheet of paper of any size, create an image of any shape and content (if your idea is to have two layers, you will need to make two images, if three - three)
▪️ Upload the three images to your computer using a scanner or high quality photos
▪️ Change the white background of the images to transparent
▪️ Adjust the size of the digitized images
▪️ Go to https://thewall.global/#/my/clusters, select an area, and load the image layer by layer