How a real estate agency can get 100 leads a month for $15 in Turkey!
Hello! I have been preparing this commercial offer for 2 hours and 15 minutes and I know exactly what to offer you.
Take 5-7 minutes of your time with this offer. It will save us a few hours of figuring out the tasks again in the future. We're talking about an extra $30k+ profit for your company.
During the phone call, we ran through the following tasks:
- Create a turnkey traffic system that will bring in quality leads for up to $15 to buy real estate in Turkey;
- Build an advertising system for solvent Russian-speaking audience in the post soviet countres and European countries to recoup the advertising investment by at least 3 times;
- Implement a sales funnel in the format of a chat bot to warm up international clients and receive from 5 qualified Russian-speaking leads per day;
- Introduce strategies in advertising that will attract interested in buying leads through quiz sites for the purchase of real estate from $200,000;
- Create a traffic system in FB/INST that works without cabinet blocking, sagging results;
My hypotheses for solving these problems:
- Working out the segments of the target audience for the task of selling real estate, through which we will increase the effectiveness of our advertising in 3 times;
After defining a general portrait of the target audience, we will identify the main interests that can be used in the setup of targeted advertising, also highlight the individual groups of potential customers for which in the future will be developed unique advertising materials and quiz sites.
Also create a landing with the services. Today is relevant opening an account in a foreign bank, obtaining a residence permit/citizenship.
- Developing an advertising strategy that will lead to 100 or more target requests per month through advertising on FB/INSTAGRAM;
Let’s identify the target audience, with whom we will communicate, write out all the hypotheses for obtaining applications.
Let’s find out the direct and hidden desires of customers to buy. Example: I want to buy a facility that will bring me passive income and I want my family to be safe. Negative beliefs that influence decision making. Example: investment projects are a scam, I will be cheated on money, the promised profit will not happen. Each belief should be worked out in the advertising texts. Expectations from the product and service.
The above examples are psychographic segmentation, we will also work through socio-demographic and geographic differences.
- Conducting analytics of previous advertising campaigns, auditing Instagram and the site to take into account all the mistakes and improve the effectiveness of advertising by at least 40%;
We will analyze in detail all the advertising campaigns that were set up before working with us to better understand the target audience, to identify the main patterns of customer behavior, as well as learn which of the advertising formats gave the best results.
- Creation of landing pages in the format of quiz-strings to work with the Turkish real market, with their help we will get target customers and reduce the cost of the lead by 30%, increasing the quality through primary qualification;
The Quiz page engages the potential client in a dialogue. He takes a quiz of four simple clarifying questions, and as a result he can get a selection of 10+ properties that fit his needs. At the end of the test, the client fills out an application form, and then the manager contacts them and sends a personalized selection.
Also the client can be guided separately in the real estate price calculation, consultation or selection of the objects according to the necessary parameters.
In our work we do not go into the pocket of the client, do not ask clichéd questions, which are likely to cause irritation. Quiz for us is a tool to involve the client in the process of solving his own problem.
- Creating advertising creatives that increase ad CTR up to 4% and deliver strong messages to clients.
We will create advertising creatives that not only please the audience in terms of design, but carry strong messages that reveal the company's goals, image and benefits of the residential complexes it sells.
Well-designed advertising creatives can increase the effectiveness of advertising by 30-40% and help to strengthen the brand, as well as attract additional traffic in social networks, which we monitor and can further run ads on those people who wrote messages in social networks / subscribed / or even left a request through the site. Thus we will constantly accumulate and work with the audience base, which helps to reduce advertising costs by 20-25% without increasing the cost of the application.
- Implementing working ad bundles to sell real estate priced from $150,000 in Turkey that will bring in 150 or more client requests per month;
- We will create separate quiz sites for projects that will qualify different customer segments at the application submission stage;
- Build a warming funnel in Telegram that will further qualify clients, close objections, sign up for a real estate selection consultation, and notify about additional services from your agency;
- We will set up advertising by unique hidden interests through the FB advertising cabinet, due to which the ads will be seen only by interested clients;
- We will develop separate advertising layouts for retargeting on subscribers in your social networks and on clients who have already interacted with your company;
- Introduce separate working strategies for audiences from different countries;
- Full digitization of all the figures of the advertising company, through which we will identify where we can earn more + 15k$ to each month to do minimum X2 in indicators.
Every day we analyze advertising campaigns and work to improve the results, so we can quickly and in a timely manner to influence the result and respond to changes in the real estate market in your area.
Scaling up advertising campaigns and reaching sales of $2 million or more within 3-5 months after the start of work.
The results are clear and achievable
We built a similar system for a real estate agency in Turkey.
The result - 880 bids at $10.2 for 75 days to a residential real estate agency with 47% conversion to relevant bid and 4% to sale.
I don't see any reason why we can't replicate that result in your business.
We are not engaged in testing. We have already prepared 9 working ad bundles for the sale of real estate, which have proven themselves on 13 projects, they only need to be implemented and scaled.
If you think that the service that I and my team achieved after 2 years of piling and testing over $ 200,000 advertising budget can be cheaper than $ 1,800 - just close this commercial and text me on my messenger "I'm not interested" and I will send you a chat, you can cooperate with the taggetologists for 300$.
So I can tell you with confidence that you need to prepare for the next one:
Your company will be advertised with creatives that are similar to massage salon ads, your audience will burn out in 3 days and applications will cost $ 80 for the next week of cooperation, at best, due to lack of experience with FaceBook ads, your ads will work for 2 weeks, and then such a targeter will go into the sunset.
Agency "REPAVLOV" has been working in marketing since 2018 and for the last 3 years has specialized only in the real estate market. We help our partners increase revenue by 30-40% due to controlled flow of targeted inbound requests that pay off dozens of times;
The team includes experts from different countries and markets, from Ukraine to Brazil. Everyone brings with them unique experience in different cultures, which helps us adapt faster to changes and use the best promotion mechanics.
We will implement in your business advertising systems that have been tested on 20+ projects and generate from 150 high-quality applications per month.
Recommendations and details of the results we will get when we start cooperating:
- Create a traffic system that will steadily attract targeted leads to buy real estate;
- Analysis of the target audience, to introduce strong messages in the advertising that reveal the advantage of promotional offers;
- Analysis of 6-9 competitors to take from them the mechanics that give results and implement in our advertising campaign;
- Development of advertising creatives by a designer who specializes in creating layouts in the real estate niche;
- Creation of quiz sites with questionnaires to get more targeted and filtered applications that the sales department can work with;
- Writing promotional texts with a CTR of 2% or more for creatives;
- Scaling, efficiency increase and optimization of advertising campaigns;
- Daily monitoring of advertising indicators and spending of the advertising budget;
- Working with existing bases, reviving old clients and attracting targeted leads through retargeting tools;