March 12, 2025

Case for beauty studio Nails Lashes NYC                                   Attracted: 1,492 potential clients - Advertising budget: $10,501 - Estimated revenue: $59,700

Nails Lashes NYC is a premium nail and eyelash studio in New York, offering high-end services.

Main specialties:
- Manicure & Pedicure (including Russian gel manicure and nail extensions).
- Eyelash Extensions & Lamination.
- Exclusive "4-Hands" Service** (two treatments at the same time).

Advertising Campaign Results

Total Conversations: 1,492

Total Reach: 164,669

Total Spend: $10,501.57

CPM (Cost per 1,000 Impressions): $24.86

Average Cost per Conversation: $7.04

Total Clicks: 4,600

Average CPC (Cost per Click): $2.28

Average CTR: 1.09%

Estimated Appointments (40% Conversion): 597 clients

Estimated Revenue (Average Check $100): $59,700

Conclusion

The advertising campaign attracted 1,492 potential clients, with 597 (40%) booking services, generating an estimated $59,700 in revenue for the studio. Moreover, the promotion strategy did not rely on aggressive appointment conversion, making the results even more valuable.

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